Address
Form of work
SalaryOverview:
This role is responsible for Paid Social & Programmatic strategy, optimization, and execution in partnership with a media agency. The position requires experience in paid media strategy and management. This person will partner with a media agency and the wider media team to deliver profitable returns through advertising.
Reporting/Optimization
Process
Foot Locker Benefits:
Our global house-of-brands inspires and empowers youth culture. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you’ve come to the right place. To learn more about the incredible impact we’re making on both our local and global communities, Click Here!
This role is responsible for Paid Social & Programmatic strategy, optimization, and execution in partnership with a media agency. The position requires experience in paid media strategy and management. This person will partner with a media agency and the wider media team to deliver profitable returns through advertising.
#LI-MN1
Responsibilities: Strategy/Testing
- Staying close to agency research/strategy team to understand industry trends and advocating for testing different allocations to match consumer time-spent
- Tracking objective allocations to understand impact to profitability targets and advocating for quarterly spend optimizations accordingly
- Leading quarterly/annual planning with agency partner for Social & Programmatic, scrutinizing their recommendations to ensure they ladder up to business objectives and brand priorities, and checking for best practices, especially audience strategy
- Collaborating with other channel leads and integrated media managers to build cohesive media strategy given budget realities
- Guiding learning agenda for the 2 channels, ensuring tests balance business impact and ease of implementation
Reporting/Optimization
- Guide team and agency on daily, weekly, biweekly, monthly, quarterly, and annual reporting expectations, including data sources, trends to observe, cadence and circumstances to take action
- Scrutinize agency reporting for accuracy and logic. Translate for intended audience.
- Act as channel expert in reporting calls with internal stakeholders, assisting direct reports with context
- Educate internal leadership on the do’s and don’ts of So & Pro channels, particularly with evolving impact of privacy constraints
- Lead onboarding of reporting tools for managed channels, or technology connections
Process
- Set formalized precedent for direct reports to follow inclusive of (but not limited to): budget tracking, PO requests, asset intake form building, mock ad QA, reporting QA, media plan review, setting and tracking a learning agenda, billing clearance
- Delineate tasks amongst direct reports for fair workload and for growth potential
- Minimum years’ experience: 5-7
- Passion and knowledge in (a specific field or industry): digital marketing
- Experience in: Paid Social platforms, particularly Meta, TikTok, Snapchat
- Technical knowledge and level of skill needed: understand how to optimize retail ads, ie- dynamic ads
- Successful candidates will: have a healthy balance of technical knowledge and comfort managing a large team (their own direct reports + a large agency team)
The annual base salary range is $99000 - $120000 / year. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.
Foot Locker Benefits:
- Employee Discount
- Paid Time Off
- Medical | Dental | Vision Coverage
- 401(k) | Roth 401(k)
- Stock Purchase Plan
- Life Insurance
- Flexible Spending Account
- Opportunities for Advancement
- Tuition Reimbursement for Qualified Courses
- Strong Company Culture
- Employee Resource Groups
