Marketing Automation Manager

Role Description

As a Marketing Automation Manager working on the Dash Growth team, you will play a crucial role in designing, implementing, and optimizing our Email strategies. This role requires a blend of analytical thinking, technical skills, and creativity to deliver successful programs at scale. With a focus on cross-sell and engagement, you will develop the foundations for our Email Marketing efforts and have a direct impact on our Growth objectives.

Responsibilities

• Email Strategy Development: Partner with the Growth teams to create the strategy for email with a focus on cross-sell and engagement of users from within our existing Dropbox customer base.

• Email Design and Delivery: Lead the execution of building high-performing emails by partnering with agencies and using internal Marketing Automation systems.

• Data-Driven Experimentation: Develop a pipeline of experiments to implement a rigorous testing framework that allows us to rapidly learn and operationalize wins.

• Performance Analysis: Monitor and analyze campaign performance, providing insights and recommendations for continuous improvements.

• Customer Insights and Segmentation: Utilize deep customer insights to segment the audience effectively and tailor marketing campaigns that resonate with each segment.

• Collaboration and Alignment: Work closely with Product and Channel owners to create a learning feedback loop and ensure that strategies are aligned.

Requirements

• Bachelor's or Master's degree in Marketing, Business, Computer Science or a related field

• 6–10 years of experience in Marketing Automation with a proven track record of successfully implementing email programs that drive growth

• Strong analytical skills with proficiency in SQL to effectively measure results and inform marketing strategies and decisions

• Experienced at running A/B tests to rapidly experiment, operationalize, and optimize

• Deep understanding of industry standards and best practices for email marketing

• Excellent teamwork skills, with the ability to partner with key stakeholders in achieving collaborative goals

• Innovative mindset, with an eye for identifying and pursuing new growth opportunities in a dynamic market landscape

Preferred Qualifications

• Experience with other Marketing Automation channels such as Prompts or Push Notifications a plus

• Experience using Marketing Automation and Experimentation tools such as Iterable and GrowthBook

• Experience working in Tech/SaaS companies

Total Rewards

Dropbox takes a number of factors into account when determining individual starting pay, including job and level they are hired into, location/metropolitan area, skillset, and peer compensation.  We target most new hire offers between the minimum up to the middle of the range.

Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

Current Salary/OTE Ranges (Subject to change): • US Zone 1: $178,900 - $210,500 - $242,100. • US Zone 2: $161,100 - $189,500 - $217,900. • US Zone 3: $143,100 - $168,400 - $193,700.   Dropbox uses the zip code of an employee’s remote work location to determine which metropolitan pay range we use. Current US Zone locations are as follows: • US Zone 1: San Francisco metro, New York City metro, or Seattle metro • US Zone 2: Austin (TX) metro, Chicago metro, California (outside SF metro), Colorado, Connecticut (outside NYC metro), Delaware, Massachusetts, New Hampshire, New York (outside NYC metro), Oregon, Pennsylvania (outside NYC or DC metro), Washington (outside Seattle metro), Washington DC metro and West Virginia (DC metro) • US Zone 3: All other US locations