Marketing Manager - Prospect Demand Automation

POS-24187

HubSpot is looking for a results-driven Marketing Manager to lead one of our email programs with the primary goal of nurturing and converting warm prospects. As the Marketing Manager, you will be instrumental in developing and executing highly targeted email marketing campaigns that engage our audience and drive deal creation. Your expertise in email automation best practices, data-driven segmentation, and optimization will be key to delivering personalized and impactful experiences to our database.

In this role, you will:

• Own your email program’s strategy, execution, and reporting.

• Incorporate new content and proof points into automation to encourage prospects to consider HubSpot’s solutions.

• Run experiments to test new ideas and validate revenue impact.

• Work closely with our technical AI team to use AI to improve the email experience.

• Partner with sales to find opportunities to improve and automate outreach processes.

• Maintain regular communication and reporting to stakeholders.

We’re looking for someone who is:

• Highly data-driven with the tenacity and skills to identify trends in data, and curiosity to discover the ‘why’

• Motivated to deliver delightful user experiences AND frictionless sales experiences 

• Eager to bring new ideas, examples, technology and approaches to your programs

• Excited by working on both the strategy and execution of automation plays

• A collaborative team player with a proactive approach to problem-solving

You should have the following skills or experiences:

• Strong writing and communication skills

• Experience in email marketing and marketing automation

• Comfortable with change and a fast-paced environment

• Able to manage your own projects and collaborate with others to complete projects

• Experimental mindset and experience running growth-focused experiments 

• A clear understanding of B2B SaaS sales processes

Nice to have:

• Experience working in a mid-to-large-sized B2B organization 

• Experience working with or on sales teams

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Cash compensation range: 70000-105000 USD Annually This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy from Katie Burke, HubSpot’s Chief People Officer. The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better. At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.