Cannabis Social Media Assistant

Who We Are

AmericannMade is a vertically integrated cannabis company. Our expertise in forming strategic partnerships within the cannabis community has allowed us to grow exponentially while remaining a privately funded company giving us the opportunity to deliver the best in cannabis genetics throughout California.

With more than 20 years operating in the state of California, AmericannMade is a leader in innovation and execution. Employing a team of legacy growers to run 3 cultivation, distribution and manufacturing facilities along with 6 retail locations throughout Southern California, including one Cookies and two Lemonnade retails (and growing), we can confidently say that we are one of a select true farm-to-head cannabis company.

About the Job

We’re in search of a truly passionate and creative Social Media Assistant who can take ownership of posting compelling content across multiple accounts (mostly Instagram) and who is comfortable appearing on-camera, writing unique captions, finding trending hashtags and utilizing other methods that attract engagement. If you fit that description, we would love to recruit you to our cause, which is to simply an authentic and memorable cannabis experience to our Los Angeles customers. In order to do that, our goal is to elevate the profile of both our in-house brands AND our retail locations, which sell cannabis-related products as well as apparel!

Ideal candidates are avid users of Tik Tok and Instagram specifically (Twitter and YouTube accounts would be welcome additional platforms as well, but not required) and must be current on the absolute latest trends on these platforms.

Please share the link to your Instagram and TikTok profiles for reference. You should be able to provide examples that show a demonstrable passion, creativity and experience in creating and sharing content on Social Media platforms. Please also feel free to include YouTube and Twitter account links, if you have them.

Job Duties:

• Conceptualize, create and curate engaging Social Media content for multiple retails, traveling between our LA stores to promote their products spanning from cannabis-related brands to apparel

• Appear on-camera for live and pre-recorded content while maintaining a fun but professional attitude, in particular during big VIP events at our stores

• Adhere to each individual store's brand guides in arranging visually compelling, product-focused content that will draw audiences

• Monitor analytics after posting and sharing, to identify areas of success as well as areas where improvement is needed

• Collaborate harmoniously and respectfully with the rest of the marketing team as well as sales, in order to produce work that will benefit everyone

• Engage with customers in mentions, comment sections and occasionally in DMs

• Monitor mentions and stories to reshare select submissions from fans and customers, adding well-researched hashtags and gifs for optimal reach and engagement

• Fulfill and manage requests from customers and influencers, fostering long-term relationships with key partners

• Assist Marketing Director with providing marketing assets to retail stores

• Most importantly, remain open to constructive feedback that may require adjusting layouts, storyboards, pitches, or content already created (we will always make the utmost effort to offer input early on that won’t require anyone to restart from the ground up)

Required Skills:

• Excellent writing skills with copyright and proofreading experience (Social Media caption-writing being of particular importance)

• Comfortable presence on-camera, whether it is live or pre-recorded

• Capabilities in independently directing and creating video content while adhering to deadlines

• Skills in creating relevant content across all social channels

• Strong and demonstrable abilities in design and video editing

• Experience in and understanding of what it means to maintain a brand look and nurture a brand experience for customers

• Familiarity using Canva, Picmonkey or Photopea (or even better, Adobe Photoshop, Illustrator, etc.)

• Familiarity using Planoly or a similar platform to organize future daily posts while adhering to deadlines

• Understanding of GEO (Gif Engine Optimization) and how to utilize it to promote stories

• Skills in curating relevant content across all social channels and tracking optimal post times

• Aptitude for staying plugged into Social Media trends to the point where you might call yourself a TikTok prodigy, and consider yourself naturally gifted with the quick instinct to provide examples of how these trends would fit with our brands

• A proactive and not reactive attitude toward tackling ideas and projects; this means that if your hunch tells you that a concept may encounter a problem, you will bring it up immediately to the team and work to create a concept that will circumvent that problem

• Flexibility in working both autonomously when necessary but also closely as a team when developing and executing concepts

• Knowledge of cannabis culture very strongly encouraged, as it constitutes a highly unique demographic

Minimum Job Qualifications:

• Must be 21+ of age, in accordance with California cannabis law

• 1+ years of creative and content production in a marketing or editorial setting

• 1+ years of experience in copyrighting (specifically caption-writing) and proofreading

• 2+ years of experience as an Instagram content creator

• 1+ years of experience specifically as a Tik Tok content creator

• 1+ years of experience as a Twitter user

• Knowledge of TikTok and Instagram's ecosystem including but not limited to general edit functionalities, music copyrights, hashtags, and platform updates

• First-rate communication skills

• Organizational and project management skills, with an ability to manage multiple projects simultaneously and on tight turnaround deadlines

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