US Marketing Operations Manager

Reports to: Senior Director, US Marketing

What you’ll do
We’re MiQ, a global programmatic media partner for marketers and agencies. Our people are at the heart of everything we do, so you will be too. No matter the role or the location, we’re all united in the vision to lead the programmatic industry and make it better.

We’re looking for a Marketing Operations Manager to work in our dynamic marketing team to help us scale our marketing efforts in the US.

You’ll be responsible for driving and growing our lead generation and nurture strategy through marketing activation and automation. And you’ll be a lynchpin between our global and US marketing teams making sure our content and advertising reaches the right people to drive business results.

As a Marketing Operations Manager in Marketing, you’ll have the chance to:

Marketing activation:

• Set up campaigns in Hubspot and Salesforce for accurate campaign management and lead generation / nurture tracking. Activate B2B performance marketing campaigns across digital channels, including paid social media, email marketing, and paid search.
• Work with our inhouse trading teams to brief programmatic campaigns across multiple channels.

Develop and execute marketing database strategies to nurture client growth through segmentation, data cleanliness and data completeness.

• Build targeted marketing programs to nurture new prospects generated through campaign activity.
• Implement A/B testing strategies for advertising and email campaigns
• Optimize conversions, traffic, landing pages, lead content generation, and calls-to-action on the MiQ website.

Analytics:

• Monitor, analyze and optimize campaigns for performance, ensuring they align with KPIs and ROI targets.
• Provide marketing teams and leadership with ongoing analysis reports for marketing investments - actively monitoring, analyzing, and reporting on the status of marketing initiatives, return on investment, client acquisition and client nurturing.

Collaboration:

• Work closely with the US sales team to ensure alignment between marketing efforts and sales objectives, including lead handoff and follow-up processes.
• Collaborate with Sr. Director of US Marketing to develop effective marketing assets and collateral.
• Collaborate with the global operations teams to be proactive in enhancing MiQ Marketing Operations in order to facilitate lead generation, nurturing, and implementation.
• Collaborate with trading and product teams to reach clients and prospects using MiQ programmatic capabilities and techniques.

What you’ll bring

• 3+ years of experience in Marketing Operations and CRM system management to power marketing programs
• Proficient in HubSpot Marketing Hub
• Experience in B2B sales and marketing programs
• Strong analytical skills and ability to interpret data and provide actionable insights
• Experience managing projects and assignments independently
• Experience of successfully collaborating across teams and geographies
• Experience with Salesforce and Google Analytics

We’ve highlighted some key skills, experience and requirements for this role. But please don’t worry if you don’t meet every single one. Our talent team strives to find the best people. They might see something in your background that’s a fit for this role, or another opportunity at MiQ.

If you have a passion for the role, please still apply.

What’s in it for you
MiQ is incredibly proud to foster a welcoming culture. We do everything possible to make sure everyone feels valued for what they bring. With global teams committed to diversity, equity, and inclusion, we’re always moving towards becoming an even better place to work.

Values:

Our values are so much more than statements. They unite MiQers in every corner of the world. They shape the way we work and the decisions we make. And they inspire us to stay true to ourselves and to aim for better. Our values are there to be embraced by everyone, so that we naturally live and breathe them. Just like inclusivity, our values flow through everything we do - no matter how big or small.

• We do what we love - Passion
• We figure it out - Determination
• We anticipate the unexpected -Agility
• We always unite - Unite
• We dare to be unconventional -Courage

Benefits:

Every region and office has specific perks and benefits, but every person joining MiQ can expect:

• A hybrid work environment
• New hire orientation with job specific onboarding and training
• Internal and global mobility opportunities
• Competitive healthcare benefits
• Bonus and performance incentives
• Generous annual PTO, paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives
• Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities

Pay Transparency

For individuals assigned and/or hired to work in New York City, MiQ is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to New York City and takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At MiQ, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current compensation range for this position is $85,000-$125,000.This range may vary for positions outside of New York City as it has not been adjusted for the applicable geographic differential associated with the location where the position may be filled and does not take into account our bonus and commission structures.

Regardless of location, candidates can expect during the first few conversations with MiQ’s Talent team and Hiring Managers to share any approved budget and details on our competitive bonus and commission packages. Please take a moment to view the MiQ I.D.E.A. Report to learn more about our approach to creating equitable compensation for our people.

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