Svp, Chief Marketing Officer - Health & Wellness

Job Description:
Role Summary/Purpose:
The SVP & Chief Marketing Office, Health & Wellness is responsible for the marketing strategy, team leadership and program execution to achieve key portfolio and client objectives for the Health & Wellness platform.
We're proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.
Essential Responsibilities:

• Lead the consumer and client marketing teams supporting a wide range of health and wellness industry clients to develop and implement marketing strategies, product strategies and programs to achieve the annual operating plan and long-term growth objectives for the Health & Wellness platform.
• Collaborate with the Chief Growth Officer, H&W CEO, GM/Sales Leaders and Platform cross-functional leadership to drive growth of the platform.
• Develop strategic marketing initiatives to drive network expansion and Synchrony wide growth opportunities.
• Serve as principal marketing contact on issues affecting the platform and its clients, secure funding/support for critical strategic initiatives, and identify strategic partnership or marketing opportunities.
• Optimize investment and budget allocation to exceed operating plan and optimize returns.
• Drive and support ongoing strategy for value proposition enhancements, new product opportunities and other innovations.
• Deliver repeat sales and loyalty among existing cardholders through innovative offers, targeting, and campaign strategies.
• Oversee initiatives to support strategy and deliver on ongoing SYF-wide cross-sell integrations, including affiliate programs with partners, merchants and aggregators
• Lead team to monitor competitor and credit industry trends to proactively identify innovation opportunities to deliver for our platform and partners.
• Develop growth strategies to support client and business objectives to assist in winning deals.
• Partner with Corporate Affairs/Communications and Brand team to ensure alignment of brand strategy, thought leadership/reputation management and engagement with state and federal legislators on Health & Wellness marketing.
• Develop, engage and inspire team of 80 marketing professionals.

Critical Experiences:

• Functional - P&L understanding, Customer Focus, Commercial Implementation, Business Negotiation
• Leadership - Influence, Senior Leadership Interaction, Lead Managers of People, Lead Virtual/Remote Teams
• Other - New Business Development, Strategy Development, Change Management, Working in a highly regulated industry

Qualifications/Requirements:

• Bachelor's degree; or, in lieu of degree; high school diploma/GED and 20+ years' work experience in Marketing, Strategy or General Management within Financial Services
• 15+ years of experience in Marketing, Strategy or General Management in Financial Services, Health & Wellness or like industry/heavily regulated industry to include:
  
  • 5+ years Leadership experience in large Matrix Organizations with strong regulatory oversight
  • Strong influencing experience and capability of CEO and C-Level Officers of Large Publicly traded organizations
  • Domain expertise in two or more areas of marketing - B2B, Product Marketing, Consumer, Lifecycle, Branding, Digital (social/programmatic, SEO/SEM).

Desired Characteristics:

• Entrepreneurial mindset with a collaborative workstyle that is critical to success in a highly matrixed organization
• Appreciation/keen eye for excellent creative/content to drive brand and category growth.
• MBA or equivalent master's degree
• Payments network experience or experience working across a range of large corporations, medium and small business clients is a plus.
• Experience with public relations and corporate/regulatory affairs
• Experience working with Salesforce.com for B2B Marketing

Grade/Level: 17
The salary range for this position is 240,000 - 410,000 USD. This position is also eligible for an Annual Incentive Plan target of 40% of salary and an Annual Equity target of 40% of salary.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

Job Family Group:
Marketing