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Form of workJob Description
Our client near Irvine, CA thrives off helping cannabis companies succeed and grow within the industry. They are seeking a Chief Marketing Officer (CMO) who will be a senior member of the corporate team, responsible for using market research and analysis to direct marketing strategy and planning. This position will manage the production of all promotional materials and marketing campaigns including direct mail.
The successful CMO candidate will be strategic in driving the company's end to end marketing strategy, inclusive of online and offline customer acquisition and brand awareness working alongside the entire team, especially the executive and sales teams, to meet company objectives.
Job Duties and Responsibilities:
- Support both Direct Marketing and Strategic Partner efforts to drive business to the Company.
- Implement, monitor, and protect the feel and reputation of our Company and brand with the goal of increasing awareness among prospective clients, driving lead flow and business, converting applications to customers and driving strategic partner awareness and conversion.
- Execute national and local marketing plans including, but not limited to: digital marketing initiatives, direct mail, strategic partnership channel marketing, event activation, promotions, grassroots marketing, etc.
- Create weekly market reports demonstrating financial metrics, recapping efforts, identifying opportunities and communicating project status.
- Trade show management.
- Develop Marketing Strategy to increase awareness, acceptability and loyalty from businesses to the Company.
- Develop Marketing Calendar and execution of all promotional/advertising and communications for in-store, digital, social media, etc.
- Work closely with the Marketing Team to lead, create, manage, control, and execute marketing plans.
- Social media marketing and management.
- Deep understanding of SalesForce.com, Pardot and Marketing Cloud.
- Leverage data to make informed decisions.
- Proactively bring creative and innovative ideas to the team to stay relevant in a competitive industry.
- Genuine curiosity to understand our business and our products, as well as the nuances of this industry.
- Support product development efforts to improve existing products and introduce new products by ensuring a strong brand fit and business need.
- Measure proven success of marketing efforts and make suggestions for improvements.
- Build strong relationships with all applicable accounts - be a positive face for our brand.
- Work with CEO and Controller to develop and manage marketing budget.
- Work with team to recommend viable marketing opportunities for specific verticals, regions and use cases.
- Work closely with sales team to support and enhance their efforts through marketing efforts.
- Be communicative, ask questions, learn and listen. Process and form an actionable plan. Scale this process.
- Able to maintain constant and open communication with direct reports, as necessary.
- Must possess a positive outlook and personality to encourage, support, and mentor all direct reports.
Required Skills and Qualifications:
- Bachelor’s degree in relevant field, with Master’s degree in Business Administration, Marketing or related field a plus.
- 10 years of progressive marketing experience - preferably in business to business, with experience in finance and across many different channels of marketing.
- Previous cannabis marketing leadership experience a plus
- Previous finance marketing experience preferred.
- Merchant Banking Experience preferred
- Excellent written and verbal communication skills.
- Extremely reliable, responsive and accountable.
- Minimum of 10 years related marketing experience and recent marketing leadership experience
- Event/Trade/Field Marketing Experience.
- Strong business acumen.
- Strong presentation skills.
- Current Expertise-level abilities with MS Office, and experience with Adobe Illustrator and MS Publisher a plus.
Compensation: $185,000-$205,000 Plus Benefits
If this sounds like the position you have been waiting for, please apply using the online application or the link below - all inquiries are strictly confidential. Our focus is to assist you to make your best next career move, and we will not use your information for any other purpose.
CannabizTeam is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
www.CannabizTeam.com
