The Royal Caribbean Group's Celebrity Cruises brand has an exciting career opportunity for a full time Sr. Account Executive, Global PR and Communications on the Marketing Team reporting to the VP, Global Brand Marketing and Communications.
This position will work on-site in Miami, Florida.
Position Summary:
In this position, you will play a strategic role in the implementation of global public relations programs designed to create and maintain favorable public image for the organization. We are seeking a communications and public relations professional, capable of assisting in projects and project teams, and producing content of the highest caliber. The position may focus in any of several professional areas, including media relations, storytelling, press familiarization tours, PR agency relations and event support and staffing.
Essential Duties and Responsibilities:
- Builds and maintains key professional relationships with significant media outlets
- Helps to direct the activities of external agencies and internal teams as needed
- Coordinates strategic communications programs, which may include promotions, press trips, press conferences, executive briefing, and more
- Handles incoming media inquiries
- Coordinates innovative approaches to generating coverage in the media, draft press releases, talking points and statements
- Tracks press coverage, key performance metrics, writes coverage reports and creates and maintain clips and media lists
- Coordinates individual press trip requests and liaises with appropriate personnel on requests
- Stays abreast of latest industry developments, trends, and shifts in the travel industry
- Manages and tracks billing and program results
- Partners with leadership on budget/expense control and reporting, department and/or brand related
- Occasional travel
Qualifications, Knowledge and Skills:
- Bachelor's degree in related field or equivalent, directly related experience required
- 3-5 years of PR agency, public relations, journalism, or corporate communications experience
- Experience with brand media relations
- Experience with metrics programs like Cision, etc.
- Flexibility to work outside normal hours and travel as appropriate (domestic & international)
- Experience in travel industry and working for a global company ideal, but not essential
- Strong ability to interact with senior leaders and build effective relationships within the company, public, guests and media
- Strong planning capabilities to identify and prioritize communication strategies and activities as well as to meet the deadlines required to support media and business needs
- Strong writing skills, message creation experience a plus
- Excellent research, written, verbal, and presentation skills
- Detail oriented with strong organizational skills and the ability to work in fast-paced, high volume environment
- Goal oriented and action-focused, practical, and self-disciplined
- Strong skills in pitching and comfortable reaching out to top tier media
- Ability to assist in coordinating projects and/or participate in cross-functional teams
- Effortlessly organized, self-motivator with a wealth of creative ideas
- Understanding of social media, influencers, and emerging media
- Stellar project management, planning, evaluation, and analytical capabilities
- Ability to evaluate and provide constructive feedback in a timely manner
- Demonstrate the ability to quickly analyze situations and alternatives and make prudent decisions
- Finger on the pulse - always up-to-date with trends, both inside and outside our industry
- Computer proficiency: Word, Excel, Powerpoint, and email
- Outstanding English language proficiency, proficiency in Spanish a plus.
We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.
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