The Senior Client Account Executive leads engagements with key AAA club customers and is responsible for growing revenues and income through consultative selling and strategic account management. This position is a Salesforce Marketing subject matter expert (SME) who identifies sales leads within existing accounts and converts them into revenue by selling and managing multiple BSG business offerings. The Senior Client Account Executive acts as the single point of contact with AAA Clubs and is accountable for the club account success as defined by AAA Club Satisfaction, Revenue from the AAA Club, Margin/Income, additional business service at the clubs, and other applicable metrics.
Duties & Responsibilities:
- Drives account planning and executive-level engagement at clubs, including but not limited to setting up monthly/quarterly reviews, disciplined follow-ups in a timely manner through emails and correspondence, minutes of meetings after every call or meeting, and timely and disciplined coordination and follow-up within internal BSG team members to facilitate outcomes favorable to the club and BSG’s success.
- Communicates status every week to clubs and BSG leadership, following up on escalations, action items, and project commitments
- Provides consultative marketing/business intelligence support to client clubs and partners on developing, managing, and deploying custom analytical projects.
- Stewards a group of AAA Club accounts and leads the engagement with club executives and personnel, works effectively with all organizational levels.
- Provides leadership and strategic planning in developing information-based marketing, technology, and business initiatives for client clubs and partners.
- Requires single or cross-business line integration of transaction-based data (e.g., travel, insurance, financial services, POS, membership).
- Develops execution plans for client initiatives, including requirement definition, timelines, testing, measurements, and production roll-out.
- Supports clubs during program execution, including results review, interpretation, and reporting on findings; collaborates with outside providers on behalf of clubs or National departments on program deliverables.
- Scope and execute projects and programs for client clubs and partners in partnership with practices and SMEs.
- Develops and executes custom projects using multiple software applications, marketing tools, and techniques.
- Develop new customer club relationships or additional relationships with existing customer clubs or AAA, Inc. departments by assessing needs and recommending solutions through the Action Center.
- Identifies enhanced analytical or additional consulting services to improve client performance or strengthen business initiatives.
- Identify opportunities to add value by leveraging BSG Tools like Connect Suite, Engage, and Salesforce Marketing Cloud.
- Identifies, documents, collects, and shares client best practices that can be leveraged and applied to other clients and the Association.
Requirements, Competencies, and Certifications:
- Client-focused with the ability to employ soft sales skills to meet objectives. Ability to train users on products and services.
- Uses time effectively; anticipates obstacles, adjusts priorities as needs change, and informs others of progress.
- Strong written and oral communication
- Strong Client Relationship Management skills. Ability to influence internal and external clients to act on recommendations.
- Ability to perform in-depth data analysis and make recommendations to business units.
- Advanced organizational and project management skills. Ability to independently manage multiple projects in varying stages of development and incorporate varying development strategies.
Education & Experience:
- Bachelor’s degree in business management (sales or business development focus), marketing, or related field.
- Five (5) years of experience in sales, account management, or client relationship roles at Services companies or similar organizations is required.
- Knowledge and experience in marketing, digital marketing, and digital media are also required.
- Strong experience and skills related to Salesforce Marketing Cloud, including experience stewarding customers during a transition to Salesforce Marketing Cloud.
Hiring Range:
- $69,000 to $82,000
- This position is also eligible for participation in AAA, Inc.'s Annual Incentive Plan.
AAA is committed to paying competitively and equitably. The posted range for this position represents competitive compensation based on market data, internal equity, and the skills and requirements of the position. Your qualifications and experience will determine the actual compensation offered.
AAA, Inc. supports a flexible work environment for our associates. We are committed to collaboration, innovation, and work-life balance and offer a hybrid work model of three days in-office and two days at home (or whenever you work best) each week.
AAA, Inc. is not accepting unsolicited assistance from any search firms for this employment opportunity. All resumes submitted by search firms or agencies to any employee at the AAA, Inc.’s office via email, the Internet, or in any form and method without a valid written Statement of Work in place for this particular position from the AAA, Inc. Talent Acquisition Department will be deemed the sole property of the AAA, Inc. No fee will be paid if the AAA, Inc. hires the candidate due to the referral or through other means.