Marketing Coordinator

THE ROLE: Marketing Coordinator

FrontStream is looking for a marketing rockstar who is excited to get up in the morning to build and coordinate exceptional marketing campaigns. We are interested in a marketing professional who is high-energy, detail-oriented and creative, an individual committed to and passionate about growing FrontStream’s customer base. This 100% remote position will work cross-functionally across departments and reports directly to the SVP of Marketing. The Marketing Coordinator position is a great opportunity for a motivated individual to make a significant contribution and help more good happen while honing skills in lead generation, SEO/SEM, product marketing, marketing automation, social media, and events.

WHAT YOU’LL DO

· Own the marketing calendar, ensuring successful execution of plans both internally and by external partners, enabling FrontStream to build pipeline through lead generation and increase customer adoption

· Convert strategy and marketing goals into compelling campaigns and promotional material

· Partner cross-functionally to develop programs and playbooks that enable our sales and customer success teams

· Proactively recommend new marketing strategies and tactics with the goal of improving conversion and adoption across every stage of the customer journey

· Track competitor positioning and make recommendations for how we further differentiate our messaging within the industry

· Coordinate multi-channel marketing campaigns (including email, paid search, social media, SEO, and events) that accelerate the buying process

· Perform day-to-day execution of email campaigns and build campaign landing pages utilizing our marketing automation tool

· Master ICP segmentation and ongoing list development

· Analyze performance metrics and ROI of marketing tactics and refine strategies to enhance audience growth and customer donations

· Gain a sophisticated understanding of industry and competitor issues and trends

WHO YOU ARE

· Bachelor’s Degree in marketing, communications, or related field

· You have 1-3 years of experience in a fast-paced digital marketing environment

· You love “Smarketing” (sales and marketing) and live in the sales funnel

· You have experience with traditional digital marketing campaigns and have a track record of piloting new channels (such as TikTok, Influencers, etc) to augment or enhance existing programs

· You strike a balance between being creative and being data driven, with expertise in synthesizing data into impactful insights

· You have knowledge of marketing and sales systems such as Pardot, Hubspot, Drift, Salesforce.com, and Outreach

· You are highly accountable and able to handle multiple projects and competing priorities

· You have strong presentation, writing, analytical and research skills

OUR COMPANY VALUES

· Service. Lead with Service.

· Communication. Be authentic and transparent

· Diversity. Empowering people by respecting and appreciating what makes us different

· Innovation. Evolve and adapt

· Integrity. Do everything with integrity

· Respect. Treat others with compassion and understanding. Give joy

· Teamwork. Better together. Have fun

OUR AWESOME BENEFITS

· 100% Remote Work! No more “when will we have to go back into the office” worries. FrontStream supports remote employees all over North America

· Complete health, vision, and dental insurance

· FSA & HSA

· No rigid vacation policy, instead FrontStream provides employees with “Responsible Time Off” – we trust you to take the time you need when you need it

· Paid holidays

· 401(k) with employer match

DIVERSITY STATEMENT

At FrontStream, diversity is fundamental to how we grow and manage our business. We're committed to building a diverse workforce that cultivates and supports individuals of all backgrounds, and we strongly encourage people of different races, ethnicities, sexual orientations, gender identities, veterans, and persons with disabilities to apply. FrontStream is an equal opportunity employer, and we will welcome everyone to our team!