Address
Form of work
SalaryIntegrated Marketing Manager
Classification
Exempt
Reports to
Director of Marketing & Communications
Department
Sales & Marketing
About Us
Independent School Management (ISM) offers consulting, research, professional development, insurance, and Ed Tech software for private independent schools in the United States and abroad.
ISM is dedicated to the advancement of school management. We provide creative strategies by combining extensive research, proven management techniques, and personalized service.
Advancing School Leadership—Enriching the Student Experience
JOB DESCRIPTION
Summary/Objective
We are seeking a versatile and strategic Integrated Marketing Manager to join our team. This role is ideal for an individual who possesses a unique blend of skills in content management and demand generation. As the Integrated Marketing Manager, you will be responsible for driving and executing comprehensive marketing strategies encompassing content management, demand generation, and digital analytics. This role is pivotal in driving our brand's online presence, engaging target audiences, and generating measurable business results.
Key Responsibilities:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Develop and execute a comprehensive content strategy aligned with business goals.
Create engaging and high-quality marketing and multimedia content across various channels, including social media sites, blogs, whitepapers, and case studies.
Ensure consistent brand messaging and tone throughout all content touchpoints.
Design and implement demand generation campaigns to generate qualified leads and contribute to sales pipeline growth.
Collaborate with cross-functional teams to optimize lead generation processes and enhance lead nurturing strategies.
Utilize data-driven insights to refine and optimize demand generation initiatives continually.
Oversee digital analytics to track and analyze website performance, user behavior, and campaign effectiveness.
Manage social media platforms, developing and executing social media strategies to enhance brand visibility and engagement.
Utilize analytics tools to measure and report on the impact of social media and digital marketing efforts.
Work closely with product marketing, sales, and other stakeholders to align strategies with overall business objectives.
Collaborate with creative teams to ensure content and campaigns are visually appealing and resonate with target audiences.
Stay informed about industry trends and leverage marketing technologies to enhance content distribution, demand generation, and digital analytics efforts.
Evaluate and implement new technologies that can improve the efficiency and effectiveness of marketing initiatives.
Content Management:
Demand Generation:
Digital Analytics & Social Media Management:
Cross-Functional Collaboration:
Technology and Tools:
Qualifications & Competencies:
Bachelor's degree in Marketing, Business, or a related field.
Understanding of and commitment to the mission and core values of ISM.
Proven experience in marketing content management, demand generation, digital analytics, and social media management.
Strong analytical skills with the ability to derive insights from data.
Experience with marketing automation platforms, CRM systems, and social media management tools.
Exceptional written and verbal communication skills.
- Excellent time and project management skills
Strategic thinker with the ability to develop and execute Integrated Marketing plans.
Creative problem-solver with a results-oriented mindset.
Ability to work independently and in collaboration with others.
Ability to manage multiple projects in a fast-paced environment.
If you are a strategic marketing professional with a passion for content management, demand generation, digital analytics, and social media management, we invite you to apply. Join our team and play a key role in shaping and executing impactful marketing strategies to drive business growth.
Position Type/Expected Hours of Work
A professional at-home work environment is required for this remote position. This is a full-time position, Monday through Friday, 8:00 a.m. to 4:30 p.m. ET.
Travel
Little to no travel is expected for this position.
Additional Eligibility Qualifications
None required.
AAP/EEO Statement
ISM provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, or service in the military. Equal employment opportunity applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.
ISM expressly prohibits any form of unlawful employee harassment or discrimination based on any of the characteristics mentioned above. Improper interference with the ability of other employees to perform their expected job duties is not tolerated.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice
