AddressSummary
The New York Power Authority (NYPA) is searching for a practiced communications professional to help drive Integrated Marketing Communications efforts for NYPA and the New York State Canal Corporation. The ideal candidate will be a strong writer with proven experience in facets of marketing and communication. Responsible for a variety of internal and external Marketing Communications plans and tactics, including developing strategy, content and materials. We are looking for a collaborative, team-player who excels in forging consensus, creating strong professional relationships with peers and leaders across New York State and drives process and planning that lead to strong end products. Works collaboratively with peers across the Corporate Communications team, including employee/executive communications, media relations, digital and social media, creative services, and others. This role will help advance the NYPA and Canals story and strengthen and protect their reputation via thought leadership programs and communications events and activities. #LI-CJ1
Responsibilities
- Draft and create communications that build trust, engagement and a positive reputation with a variety of internal and external stakeholders through existing and new communications channels
- Deeply understand the strategy and content needs of our Channel partners (e.g. Internal, Web, Social, Email, etc.) to inform content plans, creative development, and holistic stakeholder engagement plans
- Develop program/project-specific marketing and communications material; manage campaigns and communication planning as directed
- Support of creation and upkeep of a master editorial calendar incorporating content plans across communications modalities
- Partner closely with digital/social media to co-define integrated plans and ensure quality execution
- Help plan and execute employee events, by developing strategic content agendas, identifying content contributors, shaping and editing presentation materials, and managing event logistics
- Create content across multiple channels, edit/proofread and/or update communication materials as requested, including presentations, press releases, speeches, industry and community award submissions, websites, newsletters, posters, social media posts, brochures, etc.
- Identify/monitor metrics to assess impact of communications messaging, and summarize/create reports for presentation to management
Knowledge, Skills and Abilities
- Solid grounding in communications strategy and progressively responsible practical experience in communications and marketing development across many channels
- Highly developed written and oral communications skills; ability to convert technical information to laymen’s terms and storytelling opportunities
- Experience with digital communications and social media
- Ability to develop and implement effective and measurable communication strategies for NYPA as an organization, and the various business units as requested
- Ability to set division priorities, establish work programs and effectively manage and prioritize multiple projects within varying deadlines
- Build relationships across NYPA and Canals and remain abreast of their key Communications Projects for holistic messaging on all communications platforms
- Help create a collaborative, flexible, friendly and approachable team dynamic – with client services and relationship-building being a top priority
Education, Experience and Certifications
- Bachelor’s degree required. Advanced degree preferred.
- Minimum 6 years of increasingly responsible in corporate communications, journalism, marketing or related field in a demanding communications-focused environment
Physical Requirements
Up to 10% travel primarily within NY State
The New York Power Authority is committed to providing fair, competitive, and market-informed compensation. The target salary range for this position is: $108,490-$149,170. The salary offered will be determined based on the successful candidates’ relevant experience, knowledge, skills, and abilities.
The New York Power Authority and Canal Corporation believes that diversity, equity, and inclusion drive our success, and we encourage women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents and veterans to apply. As an equal opportunity employer, NYPA/Canals is committed to building inclusive, innovative work environments with employees who reflect communities across New York and enthusiastically serve them. We proudly celebrate diversity and do not discriminate based on race/color, creed/religion, national origin, citizenship or immigration status, age, disability, military status, gender/sex, sexual orientation, gender identity/expression, pregnancy and related conditions, familial/marital status, domestic violence victim status, predisposing genetic characteristics, arrest/criminal conviction record or any other category protected by law.
NYPA/Canals will also provide reasonable accommodations during the hiring process related to candidates’ disabilities, pregnancy-related conditions, religious observances/practices and/or domestic violence concerns. To request an accommodation, please email accessibility@nypa.gov.
