Content Manager, Integrated Marketing

Content Manager, Integrated Marketing - *** B2B
The Role:
This global role focuses on managing and refining our process for thought leadership and category content creation. You will own the end-to-end process for content development: managing the kick off, writing, reviews, production, and analytics for continued optimization. You are responsible for executing on the engagement strategy to build B2B category awareness and generate demand in our solutions. Cross-functional collaboration is important as you work with colleagues in B2B marketing as well as across *** s subject matter experts, commercial marketing teams, other *** business groups and agencies to manage the content plan. This role reports to the Head of Integrated Marketing for B2B.
This is a 6-month contract.
What you get to do every day
CONTENT DEVELOPMENT AND MANAGEMENT
Manage the creation of thought leadership and brand content, working with internal teams, external agencies to drive briefs forward, manage review process, creative development, publication and distribution
Manage the entire lifecycle of web content on *** s Resource Center, including creation, maintenance, and governance, ensuring content remains fresh, relevant, and in compliance with brand standards
Editorial and Content Planning: Develop and maintain editorial calendars and content roadmaps to streamline content production and publication processes
Ensure process for localized assets and rollout of content across teams and geographies
CONTENT OPTIMIZATION AND ANALYTICS
Content Audits and Analysis: Conduct content audits and gap analyses to identify areas for improvement, ensuring web content consistently meets user needs and business objectives
Understand user needs, preferences, and behaviors; analyze user behavior and feedback to inform content decisions
Maintain editorial calendars and oversee content audits for continuous improvement
Advocate for Best Practices: Provide guidance and expertise to the team on web content best practices and standards, staying updated with industry trends and advancements
CROSS-TEAM COLLABORATION
Coordinate with digital and social media teams to create a cohesive and unified digital presence, ensuring web content supports broader digital marketing efforts through areas such as SEO and social media
Work closely with solutions, product marketing and alliance marketing to ensure content is integrated as part of the holistic lifecycle strategy, while helping drive delivery to campaigns groups
Partner with key players in commercial organization to share timelines for asset delivery, collaborate on best practices for content tracking
Stakeholder Communication: Regularly communicate with stakeholders to report on web content performance, strategies, and insights, fostering transparency and collaboration
Key success measures include improved user engagement, alignment of content to strategic objectives, enhanced website performance metrics, and effective content lifecycle management
What you bring to the role
7+ years of experience in content management, Integrated Marketing, digital marketing or lifecycle marketing; journalism is a plus
Experience working cross-collaboratively and with senior leadership
Budget management experience
Proven track record of tight project management; familiarity with management tools (Asana) is a plus
Data-driven decision making
Positive attitude, great energy and team orientation
Excellent collaboration, interpersonal, verbal/written communication skills
Strong organizational skills with keen attention to detail
Ability to rally others around your vision
Outstanding writing and presentation skills, and a vision to bring others along the journey, both inside and outside the company