Integrated Inbound Marketing Manager

At Infobip we dream big. We value creativity, persistence, and innovation - passionately believing that it is through teamwork that we can all reach greater heights. Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 75+ offices on six continents, Infobip's platform is used by almost 70% of the population, making it the largest network of its kind and the only full-stack cloud communication platform (CPaaS) globally.
Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions.
As an Integrated Inbound Marketing Manager will oversee the strategy and execution of demand-generation campaigns. You will help drive prospect and customer growth in both existing and new business segments across multiple channels. You will be instrumental in creating assets that engage our audience and help drive meaningful growth through various campaigns and thought leadership. Above all, you will be an expert in understanding our buyer's journey and crafting content that resonates with our target audience.
You will want to be a builder and scrappy at the same time. You will want to find ways to work around and work through to build the full funnel strategy you planned. And you'll be someone who wants to be part of a fast-growing yet established company.
Key Responsibilities:

• Managing our integrated demand generation campaign strategy and programs through collaboration with cross-functional teams including sales, product, and partner teams as well as internal marketing team and external agencies
• Shape the strategic direction for the overall audience(s). Develop, plan, and execute integrated marketing plans across a variety of tactics, including journey mapping, campaign development, intent, audience segmentation and expansion, content maps, nurture, events, and programs to create a consistent customer experience across all channels.
• Work with the creative team to provide campaign concepts and campaign deliverables for full-funnel, multi-channel campaigns
• Measure and monitor sales funnel activity, making recommendations to address coverage gaps including working closely with the sales team on targeted campaigns and effective follow-up.
• Analyze, and make recommendations for optimization across paid and organic digital and social channels and assets
• Optimize our paid media strategy with our growth team to create awareness driving to an inbound engine to drive demand and pipeline and work cross functionally with external agencies as needed.

Qualifications

• BS/BA in Marketing, Business, or a similar field
• Have 5+ years of experience in a digital, ABM, or content marketing role; Prior experience at a tech (SaaS or CpaaS) company is a plus
• Experience with funnel metrics and levers to move the needle on building demand from awareness to the retention and accelerating opportunity and pipeline velocity
• Knowledgeable in end-to-end campaign development, execution, and measurement
• Ability to interpret data, create insights, and translate it into applicable changes
• Experience in conversion optimization analysis and strategies
• Understanding of Inbound marketing strategies
• Performance copywriting experience is a plus
• Be able to work effectively with a creative, global workforce and within a virtual team.
• Have experience in successfully using sales and marketing systems, ad platforms, and analytics to monitor and measure results (ex. SFDC, Google Analytics, Qlik, and Jira).
• Thrive in a fast-paced, dynamic environment where individual initiative is critical
• Flexibility, willing to step up to the challenge with a creative, innovative and growth mindset.

Additional Information
Why our employees choose us (and stay)?
Learn as you grow - Starting from an onboarding program to internal education, educational resources, e-learning, to external training - we invest heavily in employee learning and development.
Awesome clients - We serve and partner with a majority of leading mobile operators, OTTs, brands, banks, social networks, aggregators and countless more.
Great environment - Team spirit, passion, creativity, persistence, and collaboration are the drivers of our company.
Connect globally - Work with Bippers, teams, and partners from all over the world. We put the "global" in globalization.
Opportunity Knocks. Often. - Being a part of a growing company in a growing industry, we challenge you to grow! Whether it's horizontal, vertical, or angular, we want to support the path that you want to carve.
Never a dull moment - We work with powerful companies with great impact which pushes us to work on the highest possible level. Work on uncharted challenges and push boundaries daily.
Pay & Perks - Medical, Dental, and Vision insurance; Basic Life insurance; 401(k) plan participation with company match; Short-Term and Long-Term Disability insurance; Wellness plan of up to $500/year, pro-rated based on hire date; Accrual of up to twenty-three (23) vacation days per year; Accrual of up to nine (9) sick days per year, plus carryover of up to nine (9) sick days annually; Additional leave time for marriage, relocation, bereavement, and other major life events; Twelve (12) weeks of paid parental leave; Participation in share ownership plan; Fourteen (14) paid holidays annually; Annual bonuses, at Infobip's sole discretion.
Salary Range - An annual salary base of $86K-115K plus an annual bonus (the salary of the finalist selected for this role will be based on a variety of factors, including but not limited to internal equity, job-related knowledge, experience, education, and skillset).
Infobip employees are people with diverse backgrounds, characteristics, and experiences that share the same passion and talent that helps us achieve our mission. That's why Infobip is committed to creating a diverse workplace and is proud to be an equal-opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status, or any other part of one's identity.
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