Social Media Specialist

What Makes This Job Special:

Visit Seattle is now hiring a creative, collaborative, and enthusiastic Seattle-based Social Media Specialist to support the organization’s dynamic social strategy. This position works within the Marketing department creating, sourcing, and organizing Social Media content, furthering campaign messaging, and integrating company-wide initiatives to inspire and enhance the visitor experience. The Social Media Specialist aligns with the goals of the larger organization and can see the big picture but also demonstrates close attention to detail.

This person is organized and works well under tight deadlines, thrives when working independently but is also a team player, ready to jump in wherever needed. Preferred candidates will have a strong background in using Social Media platforms on behalf of an organization, including Instagram, Facebook, X, TikTok, and LinkedIn. This role will play a pivotal part in supporting, maintaining, and growing the organization’s presence and engagement across all Social Media channels.

The Visit Seattle Marketing Team is a fun and creative group who are responsible for the brand. We are marketing professionals who work hard to promote our city and expand Seattle’s brand reach. Our dynamic and diverse Marketing Department embraces the unique talents that each team member contributes to form a motivated, ambitious, and hardworking crew, all with the common goal to continue to make Seattle a leading destination for tourists and business travelers alike.

The desired start date is January 2024.

What You’ll Do:

• Build awareness of and excitement for Seattle as a destination by developing content for Visit Seattle’s Social Media channels (Instagram, Facebook, X, TikTok, LinkedIn). Content will include current campaigns and company-wide initiatives in addition to happenings around the city, at local partner businesses, and within Seattle’s diverse communities.
• Stay up to date on trends and important updates as they relate to Social Media platforms, influencer engagement, and other relevant topics. Use this information to make proactive suggestions that will shape Visit Seattle’s approach to Social Media.
• Own Social Media Channels
  • Support organic growth of Visit Seattle’s Social Media channels including @visitseattle and @weSEAlove.
  • Create, source, and plan social content for all channels, including the creation of reels and TikTok videos, Instagram stories, Facebook, X, and LinkedIn posts.
  • Assist with proofreading or editing other content before publishing.
  • Help with community engagement across all social channels.
  • Assist with acquiring UGC assets for social channels, website, and campaign usage through Social Media Software partner (currently Crowdriff) to identify, sort, and request permissions.
  • Support Visit Seattle’s relationship with Social Media Software partners (currently Sprout Social and Crowdriff), continually staying up to date on new platform rollouts and participating in quarterly check-ins.
  • Work with Director, Marketing, Marketing Manager, Content, and Social Media Agency (currently Sparkloft Media) on paid Social Media campaigns that support traditional media plans, timely reasons to travel, and other pertinent messaging.
  • Attend partner and community events, visit partner businesses, and explore local neighborhoods to collect content.
  • Provide regular reporting for Visit Seattle’s Social Media performance and analytics, offering insights into how things can be improved or where there are areas of success.
• Influencers
  • Aid Marketing Manager, Content in influencer campaigns including, but not limited to, sourcing influencer candidates, outreach, and communication, tracking content deliverables and sharing on Visit Seattle’s channels as appropriate.
• Sponsorship
  • Work with Marketing Manager, Content, Partner Services team, and media Agency (currently SagaCity) to execute Social Media marketing deliverables associated with sponsorships.
• Perform other related duties and assignments as required.

Who You Are:

• 3+ years relevant experience required
• Bachelor’s degree in related field preferred
• Strong background using computers; proficient in Microsoft Word, Excel, PowerPoint and Outlook programs; familiarity with Adobe Creative Suite and Canva is a bonus
• Strong background using Social Media platforms including Instagram, Facebook, X, TikTok, and LinkedIn
• Video editing basics for Social Media
• An understanding of the best use practices for Social Media networks
• Strong writing, editing, and proofreading skills
• Ability to handle diverse colleagues, multiple projects and priorities at the same time with poise and efficiency
• Able to work efficiently and accurately with minimal supervision
• Self-starter, takes initiative, exhibits follow through and reliability
• Strong service approach with both internal and external customers
• Consistently positive attitude and professional demeanor
• Must be able to speak, read, write, and understand English, the primary language used in the office.

Who You’ll Work With 

This position is part of our Marketing Team and reports to the Marketing Manager, Content. You will collaborate closely with teams across all departments to curate content for social messaging.

What Your Benefits Are 

Your experience is our most important asset, so we created an environment for you to thrive. We designed the following benefits package with you in mind.  

Our benefits are always evolving, though here's a peek into your perks: 

• 15 days of Paid Time Off to start, 12 paid office holidays and 1 Personal Holiday.
• 100% coverage for medical, dental, and vision, with 75% of family coverage premiums covered.
• Paid Parental, Bereavement and Jury leave.
• Company-provided ORCA card and subsidized parking (restrictions apply).
• Monthly cell phone expense reimbursement.
• 401k with up to a 5% company match.
• Starting salary range is $56k - $61k with up to an 5% annual incentive.

Who We Are

The Visit Seattle team knows and loves Seattle. By promoting our city for travel and tourism, we helped bring more than 34 million annual visitors in 2022 who spent $7.5 billion in Seattle and King County. The economic power of travel and tourism generates more than 62,000 Seattle area jobs and contributes $690 million in annual state and local tax revenue. Visit visitseattle.org. 

Beyond our sales and marketing vision, you'll appreciate our culture. Visit Seattle has a fun, inclusive culture where everyone is welcome and encouraged to be their authentic selves. We aspire to be as diverse as the city we represent and to honor the unique perspectives of the communities we serve, intertwining them in everything we do. Kindness, respect, and accountability serve as guiding principles for our team at every level. Here, your voice will be heard, and opinions respected as we move toward a more inclusive world together.  

We are grounded and guided in our work together by our Values:

• INCLUSION: We value a safe environment where diversity and lived experiences are embraced, authentic vulnerability is encouraged, and active empathy is practiced.   
• IMPACT: We value the idea of building a legacy that starts today, by committing to being mindful, helpful, and dedicated to a positive ripple effect that we create. 
• COMMITMENT: We value a community where growing, celebrating and embracing each other for a greater future is encouraged, and an appreciation for sacrifice, grit, integrity, and the passion for conquering the unknown is well recognized. 
• EXCELLENCE: We value having pride and passion in the work that we do by committing to always giving it our all and celebrating success in both the big and small tasks.

Join Us!

Visit Seattle is on a journey to become a fully inclusive, multicultural, anti-racist organization. We are actively seeking a diverse pool of candidates from a variety of backgrounds and cultures.