Social Media Specialist

The Social Media Specialist is the voice of glassybaby and the foundation, sharing the stories of our mission, our giving, the glassblowers, and our customer sentiments. The specialist is responsible for executing the glassybaby + foundation organic Social Media strategies, to increase brand awareness, community engagement and organic revenue leveraging Facebook, Instagram, Pinterest, Tike Tok, YouTube and influencers. ?In addition, this individual will create and post emotionally appealing glassybaby brand stories through photography and content on our Social Media platforms.

Primary Duties

• Build the organic Social MediaSocial Media strategy for how we communicate, engage, and then activate our fans.
• Partner with the marketing team to build Social Media listening reports and deliver insights, analysis, and new ideas for how to strengthen our brand both within our current audience base while finding new markets to grow into.
• Create copy, images, and video for our organic and paid Social Media content calendars covering Facebook, Instagram, Pinterest, TikTok, YouTube and others. The content should help educate audiences about the brand, establish meaningful connections with new audiences, and encourage further community engagement within the main glassybaby Social Media channels and glassybaby foundation.
• Daily post and support the publishing of all Social Media content while also monitoring the conversation that our audience is having online. This means staying up to date with the latest trends, topics, and conversations happening amongst our buyers in relation to the brand and then helping to identify new ways to engage our fans.
• Further increase the amount of engagement happening online by fueling the social conversation with scroll stopping content, comments, and community outreach that keeps our followers involved. Emphasis on glassybaby partners both business and giving.
• Manage all aspects of the organic Social Media accounts, including keeping our pages both fresh and up to date while also answering and fielding incoming glassybaby private social messages and supporting customer service.
• To support online efforts, take time to work offline as well. Visit the stores, collaborate with retail teams on individual store exposure opportunities, as well as developing promotions for the glassybaby hosted events and pop ups. Daily visit to hot shops featuring what is being made and by who.
• As our Social Media lead, be able to think outside of the box by expanding how we use organic social. This means being able to research, audit, pitch, and then work with brand ambassadors and influencers to kick off campaigns that help introduce the glassybaby brand to new audiences.
• Cross-collaborate with different glassybaby teams to learn how to understand the brand and communicate its core values. Additionally, partner with the glassybaby foundation team to ensure giving messages are consistent on all social posts between both business units.
• Measure, optimize, and report across all organic social channels to increase the visibility of the glassybaby story while also helping to communicate during weekly check-ins and monthly reports what is working, what new opportunities can we explore, and then coming up with the plan for how we’ll do it.
• All other duties assigned.

Daily/Weekly Tasks

• Develop and present the monthly Social Media strategy.
• Create monthly content calendars for Organic Social.
• Support the Paid Advertising Team with content for Paid Social.
• Post, cross publish, and then manage communities on social channels daily.
• Deliver & present weekly reports, measuring organic social performance and KPI’s.
• Report to & work with both the Head of Digital and the Chief Marketing Officer.
• Meet with the Founder and President to review past months social results, learnings, & next steps.

KPIs:

• Maintain and elevate brand according to Founder and Leadership Team
• Timely implementation of social posts and fan engagement
• Improving post engagement rates, CTR, and overall Organic Social revenue returns
• Work with the larger marketing team achieve other social metric goals that contribute to the buttom line, such as followers, impressions, and site traffic, checkouts, etc.

Knowledge, Skill and Abilities

• Understand the principles of branding and the importance of a coherent company ethos and narrative.
• A passion for storytelling through the art of photography and importantly video
• Expert with the written word with impeccable grammar
• Expert in multi-tasking with the ability to prioritize quickly, and work under pressure.
• Highly organized with laser attention to detail
• Willing to travel spontaneously to collect relevant content as needed.
• A team player with a positive attitude
• Has some Google Analytics experience & is willing to expand it.

Education and Experience

• BA degree preferred.
• Prior work experience with Social Media and social platform tools
• Prior retail, ecommerce, or customer service experience a plus

Physical Demands

• Ability to regularly lift-up to 35 pounds and rarely lift to 50 pounds.
• Frequent standing and walking.
• Must be able to work in conditions that are impacted by weather and climate.
• Must be able to speak and hear well enough to conduct conversations.
• Vision abilities are critical and include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus.
• Must be able to work in an environment where noise level is usually moderate.
• Frequent use of hands to finger, handle, or feel; must be able to frequently reach with hands and arms; below, at and above the waistline