Marketing Director

In this role you will be responsible for:
Marketing Strategy
Contribute to development of 3-year brand strategy
Develop strategic growth plans to drive market share and financial targets.
Plan media, pricing, merchandising and promotional strategy
Own end-to-end media plan process from media agency briefing to approval requests
Collaborate on influencer strategy with in-house Influencer Team
Keep track of weekly market share (NPD), rankings at retailers and POS data (internal system)
Special focus on tracking online channel sales, social trends
Prepare brand reviews decks for management
Create 360 launch plans
Update launch calendar and launch reports on a weekly basis
Work in close partnership with Global Marketing teams (based in New York City) to supporting global in the development of long term strategic direction including innovation pipeline
Perform competitive analyses
Constantly analyze risks and opportunities
P&L
Track revenue forecast and marketing spend budget (A&CP) vs. actuals and plan
Proficient P&L management and ownership
Ensure close financial monitoring
SKU Management
Manage all forecasting (saleable and non-saleable items), enter forecast in system for initiatives based on benchmark, trends and retailer feedback. Update forecast as needed.
Work with Demand Planning and Sales Operations teams to ensure accuracy in forecasts and calendarization of saleable and promotional items in order to achieve quarterly profit targets.
Keep SKU assortment lists by retailer or channel updated and communicate with cross-functional teams accordingly.
Provide SKU logistics information to cross-functional teams as requested.
Monitor inventory levels.
Merchandising (Online, Brick and Mortar)
Work with local and global merchandising teams on strategy as well as instore and online execution.
Ensure brand cohesiveness across all brick & mortar doors despite customization by channel as well as online.
Ensure brand guidelines are respected in all instore merchandising executions (permanent and temporary) as well as online.
Sign-off on all visual merchandising concepts and renderings.
Create, review and approve all planograms.
Brand Execution
Ensure perfect in-store and online execution of the brand.
Enable the field sales and education teams for engaging skincare instore events.
Monitor online stores and B&M stores on a regular basis (following company’s health and safety guidelines).
Update sell books.
Update creative assets library (pack shots, product descriptions, mock ups, online assets, visual merchandising guidelines, education guidelines).
Commercial Strategy
Plan trade activation with sales (sell-in, sell-thru teams) and channel strategy teams.
Create and update retailer presentations as required.
Present novelties and brand strategy to retailers and business partners.
Collaborate on Ecommerce strategy (Retailer.com, Pure Players).
QUALIFICATIONS
We’d love to see candidates who have:
Essential:
10+ years relevant work experience in marketing
Bachelor's degree is required, and an MBA is preferred.
Knowledge in all areas of marketing (programs development, media planning including digital, market analysis, market research, P&L management, marketing plans development…) and project management skills.
Very strong commercial mindset and business acumen with deep analytical skills.
Very strong attention to detail: the ideal candidate will love digging into details
Strong knowledge of US beauty & skincare environment – luxury in particular, (competitive brands, retail environment, digital activations).
Strong presentation and communication skills.
NPD Market Research, MS Office (proficient in Excel and PowerPoint).
Desirable:
WHAT WE OFFER
This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.
Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
ABOUT US
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.
Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.
EQUAL EMPLOYMENT OPPORTUNITIES
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com . We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
English - Please click here to review the Notification of Equal Opportunity Rights poster
Español - Por favor, haga un en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo
Base Salary Range: $155k - $180k