Social Media Specialist

Anker Innovations is a global consumer technology multi-brand company with over 4,000 employees operating in over 100 countries around the world. Our key brands include Anker, the world's #1 mobile charging brand; eufy, a top home security brand and developer of innovative robotic appliances; and soundcore, a top headphone and speaker brand.

About the position:

Do you want to be the brand voice of the World's No.1 Mobile Charging Brand in the Social Media world? How does the idea of interacting with over 1 million fans about technology on a daily basis sound to you? Are you ready to bring your passion and knowledge about the fast-changing social world and make a positive impact through Social Media? Yes, that's the position we are hiring for! This Social Media Specialist position will be responsible for the planning, content development, posting and result analysis for Anker's omni-platform Social Media channels including Facebook, Instagram, Twitter, TikTok and more . You will be driving Social Media growth and engagement by creating highly engaging and informative content, speaking to an audience who speak the language of technology. The ideal candidate should be passionate about technology, loves having a voice on Social Media, and and is one who is ready to work in a fast-paced environment, have a creative eye and an incredible team player on a global scale.

Essential Duties/Responsibilities

• Propose multi-platform Social Media strategy and plan to support integrated marketing campaigns, with goals to generate social adapted content, build brand awareness and drive traffic to landing pages.
• Execute and support the creation of Social Media activation for product launch and promotional campaigns, working together with brand/product marketing team and US local Social Media team
• Curate and support online/offline activities focusing on engaging with outdoor enthusiasts, DIYers and RV owners
• Cross-functional project management delivering execution excellence of Social Media calendar and social content
• Work closely with cross-functional teams including creative, influencer MKT and content partnership teams to ensure the content is both informative and appealing· Track and Monitor KPIs (e.g., EMV, social following, engagement, conversion etc.), and re-evaluate or audit for new metrics when needed, · Provide monthly performance report and post-campaign report· Stay up-to-date and research on Social Media trends, news, updates, both within and outside of the tech industry, to identify social growth and viral opportunities such as TikTok Livestream, Instagram Shop

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• Knowledge, Skills and Abilities

• BA degree or above, marketing major preferred
• 2+ years of marketing experience working in Social Media related areas
• Abundant and up-to-date knowledge in all major Social Media platforms including Instagram, TikTok, YouTube
• Exceptional communicator, strong and experienced in organizational influence
• A highly self-driven learner, entrepreneur mind-set
• Robust project management skills, strong time-management skills
• Thrives in a fast-paced environment, comfortable and experienced in dealing with changes and ambiguity
• Experience working in Consumer Electronics, Technology, E-commerce industries or DTC brands is highly preferred
• Experience working in a marketing agency is a plus
• Chinese and English bilingual is a MUST
• Able and comfortable with working flexible hours across different time-zones

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Job Type: Full-time

Pay: From $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Bellevue, WA 98004