Social Media Specialist/Manager

We are a woman-owned, carbon neutral chocolate company in search of a creative, strategic, and social-obsessed Social Media individual to join our Marketing team. The ideal candidate has a great sense of humor, loves chocolate, knows every Social Media trend almost before they happen, and is passionate about building an immersive and welcoming online presence.

Duties Include:

• Set social strategy for our two brands across all relevant platforms; thinking creatively about the new ways to tell our story and reach new consumers.
• Conceive of, present, and develop creative seasonal campaigns for all social platforms to connect with our follower base and increase engagement.
• Maintain Social Media calendars for both brands, utilizing best practices for posting.
• Write irresistible social copy that is on-brand, clever, and brimming with personality and humor.
• Create Social Media design assets using Canva or similar i.e. memes and story slides.
• Create attention-grabbing Social Media ads for Instagram and TikTok.
• Work with Video Content Creator in concepting video content for Instagram, Tiktok, YouTube, etc.
• Trend forecasting: anticipate and identify new trends on social to stay ahead of our competition.
• Lead and coordinate influencer partnerships, brand ambassador program, brand partnerships, and social giveaways.
• Assist with creative ideas for content, digital campaigns, and general marketing brainstorms.
• Work with creative team to request social content needs from external content creators.
• Grow follower base and engagement rates across social platforms
• Analyze and report on key metrics on a quarterly/seasonal basis.
• Attend company events to drive excitement, post live coverage, and support photography needs.
• Support general marketing needs

Requirements

• 2+ years experience running Social Media accounts professionally; preferably in the food or CPG industry
• Demonstrated ability to adapt to a brand’s voice and write clear, engaging, funny copy
• Experience with Instagram, TikTok, Pinterest, YouTube, LinkedIn, and Facebook (including paid ads)
• Experience with Social Media scheduler i.e. Later
• Basic Graphic Design experience (i.e. Canva)

Reports to the Director of Marketing Communications

Hybrid Position, in office Tuesdays & Wednesdays

Benefits

• Medical, Dental, Vision insurance (fully paid premiums for employees)
• 401(k) with match up to 3%
• (EAP) Employee Assistance Program
• Paid Time Off
• Holiday Pay
• Employee Discount - 50%