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Form of workGet to know The Pokémon Company International
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.
Learn more online at corporate.pokemon.com and pokemon.com. And check out Twitter (twitter.com/pokemon), LinkedIn (linkedin.com/company/Pokémon), YouTube (youtube.com/pokemon), and Instagram (instagram.com/pokemon).).
Get to know the role
- Job Title: Social Media Marketing Specialist, Engagement
- Job Summary: The Social Media Marketing Specialist, Engagement will work closely with the Manager, Social Media Marketing to lead on direct audience engagement as it relates to TPCi’s Social Media presence as part of the larger Digital Consumer Engagement (DiCE) team
- FLSA Classification (US Only): Exempt
- People Manager: No
What you’ll do
Help define the voice and tone of TPCi’s Social Media accounts with the help of the larger Social Media Marketing team.
Engage with Pokemon’s online fanbase as the voice of the brand through thoughtful, relevant and authentic exchanges that spark further conversations.
Create and maintain regular reporting to help communicate fan sentiment and feedback to primary brand stakeholders and DiCE team.
Conduct daily sweeps of Social Media accounts to monitor conversations and select opportunities to engage with fans.
Review and vet User Generated Content (UGC) for engagement opportunities, ensuring alignment with brand guidelines.
Create dynamic written content that promotes audience engagement, increases audience interest, and encourages audience participation.
Monitor and analyze Social Media channels to foster community, enhance engagement, and report on the success of Social Media projects and campaigns.
Contribute to the global Social Media editorial calendar to meet organizational and promotional marketing goals and beats.
Proactively pursue information key to performing job functions by attending meetings, tracking email chains, Slack messages and more.
Actively work with the entirety of the Digital Consumer Engagement team to share information and create synergy between all consumer-facing digital platforms and channels (I.e., Email, Live Streaming, Community, etc.).
Regularly monitor industry trends, providing timely POVs and insights on platform updates, tools, and applications.
What you’ll bring
- Zero (0) to two (2) years of related professional experience.
- All Applicants must provide a cover letter using the following prompt: Tell your story in the voice of Pokémon's official Social Media accounts.
- Using Content published to TPCi's owned social channels, share more about your experience and what is leading you to this role in a similar voice and tone.
- Links to TPCi owned social channels:
- Facebook: https://www.facebook.com/Pokemon
- Twitter/X: https://twitter.com/pokemon
- Instagram: https://www.instagram.com/pokemon
- TikTok: https://www.tiktok.com/@pokemonofficial
- YouTube: https://www.youtube.com/user/pokemon
- Incredible writing skills with mastery of the English language
Firm grasp of humor, wit and a connection to common internet vernacular
Understanding of Social Media management; knowledge of how to leverage Social Media platforms to achieve business goals.
Experience in a variety of Social Media platforms including TikTok, Instagram, Pinterest, YouTube, Twitter/X, Facebook, etc.
Some experience with Social Media publishing, listening, and reporting tools and software.
Understanding the “always on” nature of Social Media with a willingness to work off-hours as needed to ensure best practice, channel security, brand safety, and timeliness of messaging.
Experience developing compelling Social Media campaigns and effective content strategies.
Demonstrated understanding of diverse audiences including gamers, anime fans, TCG players and geek culture in general
Familiar with best practices regarding accessibility functionality across all social platforms.
Some experience creating, implementing, measuring, and reporting on campaign and content performance.
Proficiency in Microsoft Office Suite and basic Adobe Creative Cloud skillset.
How you’ll be successful
Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.
What to expect
- An employee first culture
- Company events that celebrate the spirit of Pokémon
- Competitive cash-based compensation programs
- Base salary range: For this role, new hires generally start between $64,000 - $76,000. The full range is $64,000 - $96,000. This range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and professional experience uniquely.
- 100% employer-paid healthcare premiums for you
- Generous paid family leave
- Employer-paid life insurance
- Employer-paid long and short-term income protection insurance
- US Employees: 401k Employer Matching
- UK/IRE Employees: Pension Employer Contributions
- Fitness reimbursement
- Commuter benefit
- LinkedIn learning
- Comprehensive relocation package
- Hybrid work environment
The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.
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