Marketing CRM / QA Specialist

Our client, a global financial service and digital payments company, is seeking a Marketing CRM / QA Specialist.

This position is a remote 12-month contract. You must be able to work in the US and have no H1B Visa status. The hourly rate is $68.97, W2 + paid holidays through Talent Table. NO C2C.

Responsibilities:

• Build relationships and influence cross-functionally with CRM Marketing Managers, legal and compliance, analytics, and creativity to meet ambitious growth CRM targets.
• Responsible for deploying communications to users via owned digital channels across the Cash App.
• Clarify, capture, and optimize requirements to build ad-hoc and automated communications for email, push and in-app. Create a systematic process for identifying risks and dependencies.
• Develop and Optimize a QA framework that will alleviate any ambiguity while holding stakeholders accountable.
• Manage ticket creation (in Jira) and process for developers, audience creation and delivery, legal approvals, and Launch QA.
• Manage all requirements for disclosures with Legal/Compliance (if applicable) and manage guidelines for all.
• Understand how to create links and QA link destinations to ensure quality standards are met.
• Communicate and coordinate status updates, launch confirmations, ETAs, blockers, and campaign results to key stakeholders with recommendations for growth and scale.
• Contribute to personalization strategy to ensure CRM requirements are briefed in and executed to ensure we are sending the most relevant comms to our customers.
• Deeply understand our North American consumers and identify opportunities for growth and optimization.

Skills:

• 3+ years experience in the marketing field specializing in CRM or data-driven marketing, preferably at a design firm, ad agency, or in-house marketing communications or creative services department.
• Proven track record of managing processes from key stakeholders that drive performance and achieve KPIs.
• Capable of thinking out-of-the-box and developing new ways of working.
• Extremely organized so that tracking to end goals is second nature.
• Quality control is a priority and how you manage to it can be documented and followed by all stakeholders.
• You’re strategic and analytical in your thinking and a strong communicator with your team and cross-functional teams.
• You work effectively with product, creative, development, legal and other cross-functional teams.
• You are a self-starter and can work independently
• You manage expectations by building positive relationships with colleagues and business partners.
• You work well within tight deadlines and are flexible as necessary.
• Higher education qualification of a bachelor degree or equivalent experience in commerce, marketing or similar field is preferred.