Crm Marketing Director (Remote)

Authority Brands Inc. headquartered in Columbia, MD is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ.
The CRM Marketing Director will be part of the Marketing Center of Excellence which supports all Brands in the Authority Brands portfolio. They will be responsible for overseeing the technical integration, strategy, segmentation and automation of all CRM campaigns. Reporting into the SVP of Growth Marketing, this role will closely collaborate with Brand, Communications and Technology teams to build out a best-in-class CRM program.
Essential Functions:

• Responsible for the strategy and execution of lead conversion, retention, lifecycle marketing and cross-sell for all Brands
• Demonstrated analytical based decision making for improving segmentation, personalization and revenue driving opportunities
• Partner with Technology and Data teams to build integrated CRM solutions for all of Authority Brands
• Create the CRM roadmap for program improvements, automation and future capabilities
• Experience building A/B testing frameworks to improve performance
• Establish channel-level targets and robust reporting to track performance KPIs
• Partner closely with the Brand and Communications teams for content and brand insights
• Continuously identifying areas for enhancement and streamlining to improve overall effectiveness, scalability, and consistency of the Authority Brands presence.

Qualifications:

• 8+ years of experience in CRM marketing with a track record of successfully building CRM integrations and exceeding performance
• Strong analytical skills with a deep understanding of CRM principles, data analysis and customer segmentation
• Strong technical acumen, able to troubleshoot integration logic, trigger workflows, tagging & reporting issues
• Effective communication and collaboration skills for working with cross-functional teams
• Problem-solving mindset and ability to adapt in a fast-paced environment
• Prior experience with franchise marketing and/or Cordial is a plus

Education or Experience:

• A bachelor’s degree in Marketing, Analytics or Business

We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.
Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.
Authority Brands Inc. is an Equal Opportunity Employer

Health insurance, 401(k), Paid time off