AddressBring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
Overview:
At CVS Health, our retail business is a critical part of our strategy – it’s where and how consumers can take care of their everyday well-being with products that help with physical, mental, social/emotional well-being. We are looking for passionate, innovative, customer-centric thinkers who are comfortable using data, technology, critical thinking skills and insights to drive business results. Sounds like you? Read on.
The retail Marketing Team is looking for a Manager of CRM Lifecycle Management to play an important role in driving ExtraCare and ExtraCare Plus customer engagement across email, SMS, PUSH and Direct Mail. In this role, you will collaborate on the creation and execution of CRM lifecycle strategies by using data driven insights to create personalized experiences for our customers.
The ideal candidate will have a background in CRM or Lifecycle Marketing with an understanding of the intricacies of personalization at scale.
Key Responsibilities:
Support the development and execution of lifecycle strategies on CRM channels.
Facilitate the implementation of acquisition, onboarding and retention strategies across CRM channels – including email, PUSH, SMS, in-app messaging and direct mail.
Help build and execute against the CRM lifecycle roadmap for specific segments.
Work cross functionally with to optimize tactics deployed across CRM channels.
Identify opportunities to improve the customer lifecycle across CRM channels.
WORK HOURS: This position will be hybrid with anticipated in office days Tuesday, Wednesday and Thursday. Candidates will be within a reasonable commuting distance to one of the following CVS HUBS: Woonsocket, RI., Hartford, CT, Wellesley, MA., New York, NY or Chicago, IL
Pay Range
The typical pay range for this role is:
Minimum: $ 63,300
Maximum: $ 139,200
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography, and other relevant factors. This position is eligible for a CVS Health bonus, commission, or short-term incentive program in addition to the base pay range listed above.
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully paid term life insurance plan to eligible employees, and short-term and long-term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (PTO) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.
For more detailed information on available benefits, please visit:
jobs.CVSHealth.com/benefits
Required Qualifications:
3+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding
2+ years of experience with CRM/Lifecycle Marketing programs
Preferred Qualifications:
Leadership experience
Success creating data-driven strategies to influence performance
Familiarity with customer segmentation to drive personalization
Understanding of the customer lifecycle journey across multiple channels
Hands-on experience in enterprise level marketing platforms
Experience with loyalty programs or loyalty marketing, specifically with a customer facing brand.
Understanding of omni-channel orchestration
Self-motivated, high-capacity individual who can function in a performance-driven environment
Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base
Education
Bachelor's Degree or equivalent experience (4 years)
Pay Range
The typical pay range for this role is:
$63,300.00 - $139,200.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.
For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits
