Director Of Customer Marketing (Retention, Lifecycle, Crm)

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We’re seeking a Director of Customer Marketing (Retention, Lifecycle, CRM) to join our team located in Brooklyn. You’ll step into this role during an exciting phase of our company’s growth, building upon an already strong foundation and elevating it further. Reporting to our VP of Marketing, you’ll be responsible for shaping the strategic direction of our CRM program, driving innovative customer engagement initiatives, and ultimately fueling business expansion.
If you’re eager to make a significant impact, possess extensive experience, and are dedicated to crafting a seamless customer experience, we’re eager to hear from you!
Our office is situated in Brooklyn, NY, with a schedule of 2 days in the office and 3 days remote.

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https://portal.jobworx.ai/jobworx/jobs/ePJxBD2WzL

Responsibilities:
Craft CRM Strategy: Develop and execute retention marketing strategies across email, direct mail, SMS, and loyalty programs. Formulate communication and retention plans to captivate, retain, and foster customer loyalty. Supervise and enhance email, direct mail, and digital marketing campaigns targeting existing customers, while exploring avenues for growth. Identify gaps in the customer journey and devise solutions within relevant marketing channels. Analyze and optimize customer segments engaged through various touchpoints, identifying areas for improvement. Marketing Campaign Oversight: Lead the planning and execution of email marketing campaigns and automations (triggered emails). Collaborate closely with merchandising and marketing teams to establish the marketing calendar. Track campaign performance against company financial objectives. Partner with the Creative team to develop campaign content and briefs. Manage email automation flows and creative assets (e.g., welcome series, abandoned cart emails). Oversee end-to-end SMS touchpoints, messaging, and segmentation. Database Management: Supervise the overall health, development, maintenance, and reporting of the email database to ensure stakeholders are informed of business performance. Customer Data Platform Roadmap: Develop and implement the roadmap for the Customer Data Platform to align with organizational goals and enhance the customer experience. Market Trend Analysis: Stay informed about the competitive landscape and market trends to drive new messaging, channels, and innovative strategies. Team Leadership: Provide effective leadership to our team of three retention and email marketers. Cross-Functional Collaboration: Work collaboratively with Merchandising, Creative, and Marketing teams to implement new strategies and streamline processes.

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https://portal.jobworx.ai/jobworx/jobs/ePJxBD2WzL

Qualifications:
Experience: Over 10 years of experience in retention marketing. At least 3 years of leadership experience. Previous experience in a consumer brand environment emphasizing emotional connection in storytelling. Expertise: Proficiency in email, direct mail, paid social, and loyalty programs. Proven ability to lead the strategic vision of a comprehensive CRM program. Experience in customer segmentation. Skills: Thorough understanding of marketing landscape, CRM tools, and CDP platforms. Proficient in Excel. Familiarity with Google Analytics, Looker, and Heap. Approach: Collaborative, data-driven, action-oriented, and customer-centric mindset.
Compensation & Benefits:
We offer a competitive total compensation package based on specific market data, considering factors such as company size, stage, industry, and location. . In addition to base salary, we contribute generously to offset health benefits costs, offer a 401K with a 4% Safe Harbour match, provide commuter benefits, and offer a yearly product allowance. We provide 14 weeks of fully paid parental leave for all new parents, year-long Summer Fridays, a 10 am start to the workday, four weeks of vacation, and a one-month paid sabbatical at your 5th anniversary. Equity grants are an integral part of our compensation package for HQ hires. We're happy to provide further details during the interview process.

TO HAVE YOUR APPLICATION PRIORITIZED PLEASE USE THE LINK BELOW:

https://portal.jobworx.ai/jobworx/jobs/ePJxBD2WzL

Job Type: Full-time

Pay: $165,000.00 - $175,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Work Location: Remote