CRM Copywriter

​​About the Role:

In this role, you will lead CRM copy & support content strategy initiatives across all Hims & Hers categories. Your work will drive revenue and customer engagement at every touchpoint along the customer lifecycle—from lead generation to acquisition to winback. You will sit on the Creative Team and collaborate day-to-day with other team members including designers, developers, and animators to create beautiful, entertaining, educational, on-brand, messaging that drives brand equity while hitting tactical KPIs. This is a highly dynamic role in which you will also work with partners on the content strategy, product marketing, integrated marketing, and editorial teams.

You Will:

• Own the copy for all CRM communications, including lifecycle flows, product launches, and batch emails, as well as select SMS and push notifications 

• Partner with Sr. CRM Managers and editorial team to identify content gaps and opportunities throughout the lifecycle 

• Ensure CRM comms follow all company copy guidelines, and help build copy and tone guidelines specific to email, SMS, and push notifications 

• Work as a copy editor on all email communications, ensuring perfect spelling, grammar, and punctuation on every asset

You Have:

• 3-5 years of experience in copywriting, focus in lifecycle marketing a plus

• Experience collaborating with multiple stakeholders and ability to independently prioritize on behalf of the CRM team

• Proven success in driving multiple projects in a fast-paced environment

• Eagerness to be hands-on and proactive

• An in-depth understanding of the healthcare, wellness, or CPG industry a plus 

• Understanding of common messaging testing frameworks in email/SMS/app experiences

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles

• Unlimited PTO, company holidays, and quarterly mental health days

• Comprehensive health benefits including medical, dental & vision, and parental leave

• Employee Stock Purchase Program (ESPP)

• Employee discounts on hims & hers & Apostrophe online products

• 401k benefits with employer matching contribution

• Offsite team retreats

#LI-Remote