Marketing Creative Strategy Director

Position Description
Marketing Creative Strategy Director
Job Summary
ADP is seeking an experienced, highly motivated, and creative individual to join our team as a Marketing Creative Strategy Director.
This is a new role. You will translate business and marketing objectives into a clear, Creative Strategy to define how we show up in the market and how that translates across different channels, audiences, and executions.
You will develop and manage the creative process from concept development to final execution, working with a team of marketers across campaigns, digital, events, and brand. This includes establishing a consistent message, theme, visual identity with ADP's brand guidelines, and identifying creative ways for us to show up and stand out in the market.
This is a B2B role focused on reaching small and mid-sized business buyers for ADP's fast growing HR Outsourcing segment.
Responsibilities

• Define the creative and content strategy for go-to-market campaigns across all channels
• Identify opportunities for storytelling within the creative and content strategy
• Develop editorial calendar to present a unified theme across all marketing initiatives Collaborate with other departments to ensure creative strategies are aligned, implemented and executed successfully
• Stay up to date on industry trends and the competitive landscape to continually evolve and pressure test the messaging and the positioning of our products
• Write and execute creative briefs for agency work to ensure alignment
• Implement best practices in the creative process that instills a culture of efficiency, attention to detail, collaboration and a focus on measurable results.
• Ensure that all creative meets marketing campaign objectives
• Review, vet, and approve all design deliverables to ensure the highest quality standards are met and delivered on time
• Test, analyze and measure the success of creative executions across channels
• Evaluate AI strategies that can support or accelerate executions

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Requirements and Qualifications

• 10 years of progressive marketing, advertising, or Creative Strategy experience
• Progressive agency experience such as creative services lead, creative director, or similar
• Experience leading the Creative Strategy, development and delivery of integrated marketing campaigns
• Experience making decisions through an analytical approach, balancing buyer and business needs
• Possess a keen eye for design: designing with purpose and with audience in mind
• Excellent written and verbal communication skills
• Strong project management, leadership, and collaboration skills
• Able to work both independently and collaboratively in a fast-paced environment
• Bachelor's degree in marketing, communications, advertising, or related field
• This is a hybrid role: Must be able to work from a New Jersey or NYC ADP office at least 3 days/week
• A college degree is great but not required. What's more important is having the skills to do the job. Other acceptable experiences could include:
• One to two years of prior work experiencein marketing, communications, advertising, or related field
• Military Experience...

Diversity, Equity, Inclusion Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP's culture and our full set of values.
Pay Range Legal Disclosure
Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions.
We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more.