Marketing Coordinator - Corp Communications - Hybrid

Why Arbella?
At Arbella, we’re focused on people. We work hard to attract and retain the best. That means providing a great work environment, encouraging work/life balance, offering flexible work arrangements, competitive salaries and exceptional benefits packages. We invest in our employees and encourage them to grow so that we, too, can grow as a company.
Other perks include:

• On-site gym and fitness classes and one-on-one personal training
• On-site nurse, nutritional counseling, and mental health resources
• Full-service cafeterias
• Free shuttle service to Quincy Adams T Station
• Tuition assistance programs
• Opportunities to get involved: Arbella Activities Committee, Diversity and

Inclusion Council, and more

• A company committed to community: volunteer opportunities, employee-

led community efforts, and the Arbella Insurance Foundation

• Robust training, mentorship, and professional/personal development

programs

• Colleagues who genuinely care about each other

Arbella is committed to building a workplace that’s diverse, inclusive, and equitable for everyone. We’ve created a culture that supports a diverse workplace where all are valued for their talents and are empowered to reach their full potential.
It’s no wonder our employees have voted Arbella one of the Boston Business Journal’s “Best Places to Work” every year since 2009, and #1 in 2023!
The Marketing Coordinator supports the day-to-day operations of the Corporate Communications department. They are responsible for many of the tasks that keep the department moving and have a hand in supporting all roles and job functions within the department. This position is a great way to learn the nuances of a small, but mighty marketing team and get an understanding of the insurance business.

• Email Marketing: Become proficient in our email management system, Constant Contact, to support Team with e-blasts and event communications; maintain customer and agency email contact lists, schedule and format emails in Constant Contact, and archive emails
• Agent Learning Center: Meet regularly with business owners to determine topics for new webinars; assist in creation of 5-10 live and recorded webinars or self-guided learning modules/year and publish the content to our e-learning platform, Blue Sky
• Social Media: Under the guidance of Marketing and Communications Team Manager, create content [Facebook, LinkedIn, Instagram, Twitter (X)] to support business and branding objectives; participate in bi-weekly calls with PR Agency to brainstorm content; support Marketing & Communications Team Manager with management of social media calendar; community management (promptly respond to questions/complaints and receive legal/business input when necessary); learn how to use our social media listening and publishing tool, Sprinklr
• Become proficient in using Drupal, our Content Management System to conduct website content and agent locator updates and perform web testing during platform upgrades
• Manage internal corporate digital messaging board, Arbella Vision, using our BrightSign digital signage software
• Write content for the company Intranet and the Arbella HUB, to promote companywide initiatives and announcements
• Take photos/videos at employee and company/Foundation-sponsored events to be used on social media, company Intranet, and various internal and external publications
• Serve as point-of-contact for Arbella Service Center in onboarding process for new agents
• Manage the Arbella Corporate Inbox, including triage, resolution tracking, quarterly reporting, and, in conjunction with Legal, participate in annual Corporate Inbox internal compliance audit
• Create/format all executive PowerPoint presentations for agent meetings, board meetings, management meetings, etc.
• Willingness and eagerness to support the department through preparation and participation in in-person agent meetings, holiday parties, and other corporate events: This may include requesting and maintaining invitation lists, creating name tags, organizing materials, coordinating information needed on-hand at events, and attending events (occasionally taking place outside of work hours; must have access to vehicle)
• Manage billing and expenses by creating check requests and paying invoices
• Order office supplies for the department, as well as inventory for our agent online store
• Participate in on and off-site activations and company appearances at partnership events
• Prepare gift checks for Arbella Insurance Foundation donations
• Maintain archive of legal approvals for advertisements/marketing materials/communications in accordance with department’s legal procedures
• Actively participate in weekly public relations calls, in-person department status/traffic meeting, and all other meetings

• Bachelor’s degree in marketing or communications and 2+ years of experience in a marketing-related role
• Basic understanding of brand positioning/strategy, corporate marketing, and online and social media
• Proficient in MS Office products
• Excellent writing skills
• Must be flexible, enthusiastic, and open to and energized by change
• Self-starter who enjoys providing support to a dynamic team
• Must be inquisitive and have a thirst for knowledge
• Willing to learn how to use digital marketing tools: email marketing platform, content management system, social media publishing software, event management system, e-learning tool, etc.
• Ability to multi-task and work in a highly visible and fast-paced environment

• Microsoft Office Suite
• Social Media
• Ability and willingness to learn other software as needed

• Excellent interpersonal skills, high energy, and enthusiastic
• Highly organized with strong time and project management skills
• Self-motivated and proactive; able to work independently and collaboratively
• Dependable and possesses a positive, can-do attitude
• Willing to work as part of a team and be able to pivot to assist on projects outside of scope