The Marketing Content Manager will play a foundational role in supporting the company's content, product and demand generation departments. The Marketing Content Manager specializes in writing for marketing communications and helps drive the company’s marketing strategy by working alongside functional leads to create compelling, high-quality content across all stages of the buyer’s journey. This person is an exceptional writer that can successfully manage the full cycle of content—long-form and short-form—from collaborative ideation to execution and create content designed to enhance Restaurant365’s position as a trusted thought leader while turning prospects into customers.
How you'll add value:
- Produce thought leadership and SEO optimized content for blogs, guides, short form email, advertising and web by collaborating with internal teams to develop and execute content strategies that advance business objectives.
- Partner cross functionally with R365 subject matter experts to produce thought leadership and product-focused webinar content, slide decks, and content to promote the webinar externally.
- Collaborate with companywide departments to source and produce high-impact customer and partner case studies that support sales initiatives.
- Handle one-off requests from different departments to help aid with employee engagement and recruitment campaigns.
- Partner with marketing operations, digital marketing, and product marketing to optimize content across both the digital and buyer’s journeys.
- Measure content KPIs with respect to month over month growth and high-level performance for leadership.
- Other duties as assigned.
What you'll need to be successful in this role:
- 4-6 years of content writing experience, preferably in a SaaS environment.
- Bachelor’s degree or higher in a related area of study.
- The ability to write at a high level across a variety of formats.
- Attention to detail while creating new content, interviewing subject matter experts and aligning content deadlines with existing marketing programs.
- Ability to work cross functionally with sales, product and customer success teams
- Experience using data to analyze content consumption patterns and adjust content strategy accordingly.
- Experience using WordPress, Marketo, SEO Optimization Tools, and Salesforce.
- Expert understanding of how-to craft and evolve B2B narratives.
R365 Team Member Benefits & Compensation
- This position has a salary range of $80K-$115K. The above range represents the expected salary range for this position. The actual salary may vary based upon several factors, including, but not limited to, relevant skills/experience, time in the role, business line, and geographic location. Restaurant365 focuses on equitable pay for our team and aims for transparency with our pay practices.
- Comprehensive medical benefits, 100% paid for employee
- 401k + matching
- Equity Option Grant
- Unlimited PTO + Company holidays
- Wellness initiatives
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