AddressUpbound Group
(Draper In-Office)
Principal PR/Content Marketing
JOB PURPOSE
Lead content strategy, production and distribution of Acima’s public relations and B2B marketing communications efforts.
About Upbound/Acima
Upbound Group, Inc. (effective February 27, 2023: NASDAQ: UPBD) is an omni-channel platform company committed to elevating financial opportunity for all through innovative, inclusive, and technology-driven financial solutions that address the evolving needs and aspirations of consumers. The Company’s customer-facing operating units include industry-leading brands such as Rent-A-Center and Acima that facilitate consumer transactions across a wide range of store-based and digital retail channels, including over 2,400 company branded retail units across the United States, Mexico and Puerto Rico. Upbound Group, Inc. is headquartered in Plano, Texas.
KEY RESPONSIBILITIES
- Develop and execute content strategy that positions Acima as a thought leader and builds brand awareness.
- Lead public relations strategy and manage public relations agency.
- Work closely with marketing, business development, product and other teams to establish campaigns and stories that engage our target audience.
- Create and manage content calendar and distribution strategy across multiple channels.
- Plan, write and proof high-quality inbound marketing content (e.g., blogs, case studies, white papers, “how to” guides, video scripts, etc.)
- Support the development of press releases and pitch briefs.
- Develop and execute strategies to advance the company’s brand in industry trade publications.
- Proactively monitor KPIs (traffic, engagement, leads, conversions) to recognize opportunities and communicate to key stakeholders; partner with analytics teams to create and optimize reporting.
- Monitor competitive landscape and proactively identify new opportunities.
JOB REQUIREMENTS
- 5+years of experiencein content marketing and/or public relations; B2B marketing communications experience preferred.
- Strong writing, editing and communication skills required.
- Experience managing agencies and/or vendors.
- Thrives working in a fast-paced environment, managing multiple shifting priorities.
- Detail oriented, creative problem solver with a strong track record in project management.
- Understanding of SEO principles
- Ability to work in office 5 days a week.
Compensation and Benefits
- Full health benefits-Medical/Dental/Vision
- Competitive compensation (base salary + bonus)
- 401(K) match, 6%/3%
- DTO (discretionary time off)
- Free snacks and frequent company lunches
- Health savings account (HSA) with company contribution
- Fully stocked snack bar with beverages
- On-site gym and bike locker
- College tuition reimbursement program (STEAM)
- Free car charging
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