AddressPrincipal PR/Content Marketing
(Plano Texas or Draper Utah On-site)
Job Purpose
Lead content strategy, production and distribution of Acima’s public relations and B2B marketing communications efforts.
About Upbound/Acima
Upbound Group, Inc. (effective February 27, 2023: NASDAQ: UPBD) is an omni-channel platform company committed to elevating financial opportunity for all through innovative, inclusive, and technology-driven financial solutions that address the evolving needs and aspirations of consumers. The Company’s customer-facing operating units include industry-leading brands such as Rent-A-Center and Acima that facilitate consumer transactions across a wide range of store-based and digital retail channels, including over 2,400 company branded retail units across the United States, Mexico and Puerto Rico. Upbound Group, Inc. is headquartered in Plano, Texas.
Key Responsibilities
- Develop and execute content strategy that positions Acima as a thought leader and builds brand awareness.
- Lead public relations strategy and manage public relations agency.
- Work closely with marketing, business development, product and other teams to establish campaigns and stories that engage our target audience.
- Create and manage content calendar and distribution strategy across multiple channels.
- Plan, write and proof high-quality inbound marketing content (e.g., blogs, case studies, white papers, “how to” guides, video scripts, etc.)
- Support the development of press releases and pitch briefs.
- Develop and execute strategies to advance the company’s brand in industry trade publications.
- Proactively monitor KPIs (traffic, engagement, leads, conversions) to recognize opportunities and communicate to key stakeholders; partner with analytics teams to create and optimize reporting.
- Monitor competitive landscape and proactively identify new opportunities.
Job Requirements
- 5+ years of experience in content marketing and/or public relations; B2B marketing communications experience preferred.
- Strong writing, editing and communication skills required.
- Experience managing agencies and/or vendors.
- Thrives working in a fast-paced environment, managing multiple shifting priorities.
- Detail oriented, creative problem solver with a strong track record in project management.
- Understanding of SEO principles
- Ability to work in office 5 days a week.
Compensation and Benefits
- Competitive compensation (base salary + bonus)
- Full health benefits-Medical/Dental/Vision
- 401(K) match, 6%/3%
- DTO (discretionary time off)
- Health savings account (HSA) with company contribution
- College tuition reimbursement program (STEAM)
Acima is an equal opportunity employer committed to ensure that all employment decisions are made on a non-discriminatory basis, and without regard to actual or perceived race (the definition of race includes traits historically associated with race, including, but not limited to, hair texture and braids, locks and twists), religious creed, color, natural origin, ancestry, physical or mental disability, genetic information (including testing and characteristics), sex (including pregnancy, childbirth, lactation and related medical conditions), gender (including gender identity, transgender and gender expression), age, sexual orientation, citizenship status, veteran status, uniformed servicemember status or any other consideration protected by federal, state or local law.
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