Marketing and Business Development Director

Job Summary:

The Business Development Director will play a critical role in the success of the startup substance use treatment center by developing and executing a comprehensive sales and marketing plan. The ideal candidate will have a strong background in healthcare Business Development, excellent communication and interpersonal skills, and the ability to work independently to achieve revenue goals. The Business Development Director must be able to develop and maintain relationships with referral sources and payers without a sales team and have knowledge of substance use treatment and behavioral health services. The Business Development Director will be the primary point of contact for all potential referral sources and will work closely with the clinical team to ensure that patients receive high-quality care.

Duties, Responsibilities & Essential Job Functions:

• Develop and implement a comprehensive sales and marketing plan to achieve revenue goals and increase patient volume.
• Identify and prioritize target markets and develop strategies to attract and retain patients.
• Work directly with individuals as a treatment navigator to provide seamless transition of care.
• Establish and maintain relationships with referral sources, payers, and other key stakeholders in the community.
• Collaborate with clinical staff to ensure alignment between Business Development efforts and clinical operations.
• Analyze market trends to identify opportunities for growth and improvement, as well as compiling and analyzing competitive data within assigned geographical regions.
• Participate in networking events and conferences to build the center's reputation, increase visibility in the community, and drive Business Development.
• Prepare and deliver presentations to potential referral sources and payers to promote the center's services and create lasting relationships.
• Work closely with the billing and finance team to ensure accurate and timely reimbursement for services rendered.

• Submits timely CRM data, expense reports, annual strategic sales plans and quarterly strategic sales plan updates.
• Demonstrate knowledge/adherence to state and federal confidentiality regulations.

Qualifications:

• High School Diploma required.
• Bachelor's degree or Master’s degree preferred in either Business Administration, Healthcare Administration, Marketing, or a related field.
• Minimum of 3 years of experience in healthcare Business Development, preferably in substance use treatment or behavioral health; One year of experience in substance use treatment required.

COMPETENCIES

• Leadership expertise: the Business Development Director should lead and motivate the marketing team and collaborate with operational and clinical leadership to ensure positive partnerships and a good reputation in the community.
• Emergency and safety: understand and follow facility emergency and safety procedures, respond to emergencies in a safe and effective manner, provide first aid and CPR as needed, and maintain a safe and secure environment for clients and staff.
• Overdose prevention: all staff need to be able to recognize the signs and symptoms of an overdose and respond appropriately and need to be trained in the use of naloxone and other overdose reversal medications.
• Suicide risk and prevention: all staff need to be able to recognize the signs and symptoms of suicide risk and respond appropriately and need to be trained in suicide prevention strategies.

KNOWLEDGE, SKILLS, and EXPERIENCE

• Strategic planning: The Business Development Director should be able to develop and implement marketing plans that align with the overall goals of the program.
• Marketing: The Business Development Director should have a strong understanding of marketing principles and be able to develop and execute marketing campaigns that reach the target audience.
• Communication: The Business Development Director should be able to communicate effectively with a variety of stakeholders, including program staff, funders, and the public.
• Data analysis: The Business Development Director should be able to collect and analyze data to measure the effectiveness of marketing campaigns and make informed decisions about future marketing initiatives.
• Teamwork: The Business Development Director should be able to work effectively with a variety of teams, including program staff, the marketing team, and other stakeholders.

• Problem-solving: The Business Development Director should be able to identify and solve problems that arise in the marketing process.
• Creativity: The Business Development Director should be able to come up with creative ideas for marketing campaigns.
• Resilience: The Business Development Director should be able to handle setbacks and challenges in the marketing process.
• Flexibility: The Business Development Director should be able to adapt to changes in the marketing environment.

PHYSICAL DEMANDS

• Ability to lift up to 25 pounds.
• Ability to walk up and down stairs during emergency drills or situations.

BENEFITS

• More detailed information regarding the benefits (including medical insurance and PTO) will be provided upon employment.

Job Type: Full-time

Pay: $75,000.00 - $90,000.00 per year

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Experience:

• Marketing: 3 years (Preferred)

Ability to Relocate:

• Twinsburg, OH 44087: Relocate before starting work (Required)

Work Location: In person