Sales And Marketing Data Specialist

In addition to the essential job functions described below, associate will perform duties as requested by management.

• Perform the maintenance objectives for RelaDyne's e-commerce portal, including site management, testing, user training, campaigns, promotions, and enhancements to meet key performance metrics of the platform.
• Work with developers to launch new location rollouts and upgrades to the site, ensuring data and information is accurate.
• Develop and execute training and development materials for RelaDyne internal users and customer onboarding, implementing digital adoption software and triggers to enhance user experience for the e-commerce portal.
• Provide support to sales representatives and customers by addressing inquiries and offering comprehensive training assistance.
• Facilitate the setup of corporate accounts, providing training on the ordering process, contact management, and accounting procedures.
• Manage various data sources and web analytics tools to enhance customer experience and recommend changes required.
• Assist all internal associates to understand platform and provide support to all activities on e-commerce platform to always ensure satisfaction of customers.
• Drive customer utilization through training, user adoption software, live chat, promotions, nurturing campaigns, and other best-in-class best practices
• Incorporate additional best practices to design effective strategies and enhanced user experiences.
• Analyze all e-commerce transactions and site data and recommend improvements to enhance the experience.
• Evaluate customer research, market conditions, competitor data, capability assessment & SWOT to identify market opportunities and advise on the development, coordination, and implementation of the e-commerce marketing plan.
• Develop and implement promotions and campaigns to increase usage and track the return of investment of campaigns as part of overall analytics.
• Incorporate additional best practices to design effective strategies and enhanced user experiences.
• Track e-commerce metrics including web traffic, clicks, cart abandonments, order placements, and overall platform usage to achieve agreed upon growth objectives.
• Work with vendors to deliver best in class representations of products, including images, data sheets, and recommendations (product detail management).

• Manage the data integrity of RelaDyne's CRM platform, Salesforce, to ensure reporting is maintained and key metrics are met.
• Build and distribute Salesforce reporting metrics, including sales pipeline progression analytics
• Create and update dashboards and reports for various departments.
• Assist with data migration and import/export processes.
• Assist with all Salesforce activities including site management, testing, user training, and enhancements.
• Provide basic training to users on navigating and using Salesforce effectively.
• Answer user questions and troubleshooting issues related to Salesforce functionality.
• Develop and maintain user guides and other help documentation, ensuring accuracy and clarity for a seamless user experience.
• Work with developers to execute the seamless integration of new branches brought onboard by RelaDyne, ensuring efficient and effective integration processes.

• Manage and maintain data and analytics in HubSpot to ensure company mapping of Marketing Data as it relates to e-commerce analytics, customer nurturing, and Salesforce analytics
• Execute data management updates within the ERP systems, ensuring accuracy, completeness, and adherence to established protocols.
• Drive Sales and Marketing activities to achieve gross profit goals and branch budgets
• Participate in meetings and collaborate with other teams on Sales and Marketing projects.
• Provide instruction and guidance to Marketing intern(s) as needed
• Participate in regular strategy meetings and develop new programs and initiatives that are designed to further the company's mission
• Collaborate with cross-functional teams to ensure data is accurate in the various Sales and Marketing platforms.

• Facilitate the implementation of RelaDyne National Sales and Marketing Programs
• Attend requested Corporate Sales and Marketing Meetings/events
• Available resource for support as needed (ex: HR / sourcing team / acquisitions / et)
• Represent the company in a professional manner at all times, ensuring quality customer service
• Abide by all policies, rules, and regulations of the company including all applicable safety rules, regulations and procedures
• Support corporate programs, goals, and initiatives of the company
• Assist in preparing internal company communications where necessary
• Assist in maintaining the design and content of the internal company intranet where necessary
• Work overtime as needed
• Some travel required (20%)

• Proficient in Salesforce platform design, including user management, security settings, and objects.
• Excellent use of: MS Word, Outlook, Excel, PowerPoint; Proficient use of graphic design programs (Photoshop, Illustrator, InDesign); Internet research skills
• Excellent problem-solving skills
• Ability to think through all aspects of a project and manage to completion
• Ability to follow instructions clearly and completely
• Strong work ethic with the ability to work independently on projects
• Ability to manage multiple projects simultaneously and successfully
• Persistence to achieve the end result – completion of the project or training goals
• Excellent organizational skills, including daily prioritizing, logical thinking, and event coordination
• Excellent written/oral communication skills
• Must be innovative, energetic, confident, and motivated
• Must have a willingness and passion to learn new tasks quickly and develop new skills
• Strong group presentation and facilitation skills
• Ability to embrace change
• Ability to promote and maintain high ethical standards, both personally and professionally

• Bachelor's degree in Business or comparable work experience
• 2 years or more of work experience in a related role
• 1-2 years or more of Salesforce experience: CPQ, Commerce, Manufacturing Sales Cloud and other solutions
• Experience with Hubspot or other marketing automation platforms
• Experience with MS Word, Outlook, Excel, PowerPoint Microsoft SharePoint
• Experience a plus: graphic design programs (Adobe); web development knowledge; content management systems.
• Should have enhanced knowledge of marketing and e-commerce practices and principles
• Enjoy working in a fast-paced, high growth environment
• Ability to work effectively both independently and as part of a team
• Clear, concise, proactive communication skills

• Feedback from Manager and other leaders
• Associate satisfaction
• Financial performance of company