Market Research Analyst

Company Statement: Graham Packaging is a people, planet and values-based company and a leader in sustainable packaging manufacturing. From the kitchen to the laundry room, Graham Packaging is part of your everyday life. For employees at Graham, our Blue Culture is part of their everyday lives, too. In other words, Blue is how we do things here. At Graham, we are united by a clear vision. We know our part and help those around us know theirs, encouraging one another to continuously improve. We create a safe, challenging environment to innovate by supporting creative ideas and new ways of thinking. We take the initiative to cultivate our individual growth and help others do the same, while keeping ourselves and one another accountable. And we actively promote cooperation, collaboration, integrity and respect across regions and teams to foster an engaged, diverse and connected workforce. We value our employees, and a Blue Culture allows for the most rewarding employee experience as part of the Graham family. Blue is how we feel about what we do—together—to create a better tomorrow. Working at Graham means you lead constructively with clear goals, use diverse thinking to drive excellence, accountability, innovation, as well as demonstrating collaboration, embracing learning, and taking action for continuous improvement and growth. Overview:

This position will support business strategy initiatives through meaningful analytics. The successful Market Researcher will digest market and industry data to construct insights from a variety of sources (including databases, industry reports, social media, others) to enhance competitive positioning.

Responsibilities:

Key Responsibilities

• Collect and organize data on customers, consumers, and competitors for target markets and consolidate information into actionable items, reports and presentations
• Construct insights on future growth and strategy through historical business analysis and forecasting of industry and customer trends
• Share insights and recommendations in a structured and easily digestible manner in both written and oral format, persuading based on facts and sound logic
• Provide continual updates for business leadership with respect to the analysis of market evolution, competitive landscape, and alignment to company strategy
• Remain fully informed on market trends, other parties research and implement best practices
• Partner with the commercial organization to support growth initiatives
• Key participant in the development of materials to support business growth and relationship building
• Conduct SWOT analysis on key competitors to identify opportunities to win market share
• Identify and evaluate adjacent market and product opportunities during annual strategic planning process and ongoing
• Research identified acquisition targets

Qualifications:

Experience / Skills Required

• Bachelor’s degree in business, marketing, statistics, economics, or data science. Other undergraduate degrees will be considered pending past work experience.
• 6+ years of Market Research, market intelligence, analyst, or consulting experience
• Ability to interpret large amounts of data into meaningful analysis
• Excellent problem-solving and analytical skills
• Strong communication and presentation skills
• Ability to multi-task in a fast-paced environment
• Adequate knowledge of data collection methods (polls, focus groups, surveys, etc.)
• Advanced skill level with Excel and data visualization tools (Power BI)
• Demonstrated excellence in PowerPoint to create visually compelling presentations, including the ability to integrate data, graphics, and effective storytelling techniques.
• Prior experience with syndicated data sources desirable (Circana, Euromonitor)
• Advanced experience in a CRM system (Microsoft Dynamics preferred)

Compensation Statement: The expected salary range for the position described in this posting is made in accordance with the legal mandates of certain jurisdictions within the United States. The final agreed-upon compensation is based on individual qualifications and experience. Benefits Statement: Benefits include medical, dental, vision and basic life insurance. Employees are able to enroll in the company’s 401K Employee Saving Plan and may participate in its Employee Wellness Program. Employees will also receive paid time off in accordance with company policy and state law requirements. EEO Disclaimer: Graham Packaging is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex (including pregnancy), sexual orientation, religion, creed, age, national origin, physical or mental disability, gender identity and/or expression, marital status, veteran status or other characteristics protected by law.