Market Research Analyst Intermediate

Location:
Work from home (Pennsylvania)
Shift:
Days (United States of America)
Scheduled Weekly Hours:
40
Worker Type:
Regular
Exemption Status:
Yes
Job Summary:
Responsible for leveraging primary and secondary research analysis as well as applying national trends to the Market Research process to drive a holistic view of the member experience within the context of the organizational strategic objectives. Designs and implements primary and secondary research activities, and develops actionable insights in direct support of a member-centric product development and strategic decision-making process, and unparalleled member experience.
Job Duties:

• Responsible for determining data and planning needs by communicating with medical directors, administrators, analysts, and personnel at all levels throughout the health plan.
• Identifies issues and formulates hypotheses; provides recommendations.
• Extracts data, analyzes and forms conclusions based on analysis and secondary research.
• Synthesizes conclusions into written recommendations to drive informed decision-making and implement changes.
• Designs and executes primary research activities, including both quantitative and qualitative research methodologies.
• Methods used will include online surveys and community panels, social media, digital survey, as well as traditional primary research methods.
• Leverages and manages contracted third-party research resources as appropriate to maximize efficiencies and meet timeline requirements.
• Designs and executes secondary research and competitive intelligence, including online research regarding healthcare market conditions and trends, and local market conditions and trends.
• Responsible for distilling data and information into succinct presentation documents, and building maps and graphs.
• Responsible for presenting informative reports and recommendations to administrators and various internal and external audiences.
• Understands the process flow of the sales and marketing and underwriting process and recommends changes to data capture and metrics used to describe potential and actual sales.
• Provides staff support for market analysis at both corporate and regional planning levels.
• Analyzes and interprets market data, recognizes changes in market conditions and presents findings to mid-management and senior managementConducts an ongoing evaluation to determine the appropriateness of routine statistical information gathered in relation to the changing environment.
• Provides on-going maintenance to database according to current requirements.

Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job. *Relevant experience may be a combination of related work experience and degree obtained (Associate's Degree = 2 years; Bachelor's Degree = 4 years).
Position Details:
Education:
Bachelor's Degree- (Required)
Experience:
Minimum of 3 years-Related work experience (Required)
Certification(s) and License(s):
Skills:
Communication, Computer Literacy, HR Policies, Standards And Procedures, Office Politics And Confidentiality, Problem Solving, Teamwork
OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities.

• KINDNESS: We strive to treat everyone as we would hope to be treated ourselves.
• EXCELLENCE: We treasure colleagues who humbly strive for excellence.
• LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow.
• INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation.
• SAFETY: We provide a safe environment for our patients and members and the Geisinger family.

We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. Perhaps just as important, we encourage an atmosphere of collaboration, cooperation and collegiality.
We know that a diverse workforce with unique experiences and backgrounds makes our team stronger. Our patients, members and community come from a wide variety of backgrounds, and it takes a diverse workforce to make better health easier for all. We are proud to be an affirmative action, equal opportunity employer and all qualified applicants will receive consideration for employment regardless to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.