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Form of workThe Sr. Marketing Research Analyst will lead the organization's development of a market research competency. The incumbent will provide actionable overall market, business, and customer insights. These insights will drive forecasts, product development, sales, marketing and strategic business initiatives.
The Nuts and Bolts
Market & Industry Research
Identify and acquire relevant data sources to provide insights and information for the truck equipment industry, equipment distributors, fleets, and end users
Execute quantitative and qualitative market research, managed in-house and/or in collaboration with 3rd party vendors. Projects may include brand management, customer experience, product development, M&A, and ad hoc assignments
Lead all aspects of market research, including: defining business requirements, identifying optimal methodology, synthesizing insights, and presenting results
Monitor industry news and trends
Working with Sales, track and analyze the competitive landscape (pricing, inventory, lead times, and forecasting) with truck equipment manufacturers, distribution and fleet management by assessing products, pricing and distribution networks
Analyze internal and external databases/sources to estimate/model market characteristics such as share, size, potential, and segmentation
Produce clear and concise analyses including data visualizations, presentations, and reporting
Support Marketing on creation of thought-leader white papers and other content marketing based on market insights related to trending industry topics
Customer Insights
Support the development of an actionable 360-view of customer, including metrics to support RTG's strategic goals, marketing priorities, and cross-functional needs
Working with Marketing Technology, monitor and analyze online user behavior to identify product, customer needs and trends to support acquisition and retention goals; work to ensure alignment with Salesforce data capture and reporting
Develop and maintain formal customer segments; assist marketing with audience building, targeting, profiling, journey mapping, etc.
Devise methods and execute research such as surveys, questionnaires, polls, benchmarks and focus groups
Business Analysis & Reporting
Work cross-functionally (Finance, Product, etc.) to establish the 'sources of truth' for key data inputs, and to create an ecosystem of actionable metrics, KPIs to drive fact-based reporting and enable informed decision-making
Establish and manage the buildout of a repository to archive artifacts that contain valuable insights into customers, competitors, and markets
Track relevant economic indicators to predict upcoming market changes and provide revenue forecasts to the leadership team to be used in Sales, Marketing, Finance, and Operations planning
Responsible for tracking, reporting, and analyzing the performance of key Sales and Marketing programs; assist with the development/automation of regular reports
Required Credentials
Education
Bachelor's degree in Business, Finance, Marketing or related field
Experience
Minimum 7+ years of experience in an analytical or business development role
Experience in B2B marketing, manufacturing or in a consulting role; experience with utility truck segment preferred
Experience with Salesforce, Power BI, JDE and/or similar systems
Experience with research methodologies, data techniques, marketing analytics, online survey tools, and syndicated external data sources
Manufacturing industry (specifically utility truck) experience is a plus
How We Make an Impact
At Reading Truck, we have more than 65 years of industry leadership in the manufacture, distribution, and enhancement of work truck bodies. As the world's largest upfitter of work trucks, we continue to experience rapid growth through our expanding network of more than 20 locations across North America. Take the next step in your career and come get paid to play with trucks!
Some of Our Total Rewards
We offer big company perks with small company culture:
Comprehensive benefits package including Medical, Dental, Vision and Life
401(k) Savings Plan with Company Match
Tuition Reimbursement
10 Paid Holidays
Generous Footwear, Eyewear, and Safety Equipment Discount Program
Paid Training and Development Programs
J.B. Poindexter & Co., Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
To learn more about Careers with Reading Truck visit our careers page https://www.readingtruck.com/about/careers/
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