Research Analyst Ii - Consumer Insights

OVERVIEW
Analyzes consumer data and through quantitative and qualitative research to identify trends, key indicators, patterns, and insights. Lead development of focus groups, surveys and competitor intelligence studies. Uses advanced market research and statistical methodologies to perform analysis and present findings to key stakeholders. Performs complex data collection, input, and aggregation processes to develop and maintain informative research.
RESPONSIBILITIES (other duties may be assigned)
1. Collaborate with department leadership to develop quantitative and qualitative research instruments
2. Contribute/lead on larger/more complex projects, either from beginning to end or entering in the middle of a project - this may include sample procurement, questionnaire/guide development, qual data collection, quant scripting, back-end analysis, and presentation development
3. Provide Sheetz stakeholders with a "view of the future", investigating trends which could impact the Sheetz business, then disseminate these learnings to key stakeholders
4. Act as a proactive researcher - identifying pertinent areas of research, developing an approach, then implementing the methodology
5. Author RFP's for external research partners when needed, serve as a fully participating voice in vendor selection
6. Conduct secondary research on areas impacting our strategy and disseminate this information to internal constituencies at Sheetz
7. Constantly monitor the market and competitive intelligence realms to identify new and relevant techniques and tools.
8. Develop relationships in professional market research to procure additional support for research functionality within Sheetz or through outside relationships as required.
9. Manage day to day operations of customer satisfaction survey
QUALIFICATIONS
Education

• Bachelor's Degree in Psychology, Business, Marketing, Market Research, Economics or related field required.
• Master's degree in Business of Market Research preferred

Experience

• Minimum 4 years' experience in a market research role, either professional or as part of a graduate program required
• Previous experience in executing qualitative and quantitative methods required
• Experience with DIY survey platforms (e.g. Qualtrics, Quantilope) required
• UX Research experience preferred

Licenses/Certifications

• None

Tools & Equipment (Other than general office equipment):

• None