Influencer Manager - Usa (Remote)

About the company

The Beauty Crop are a young and dynamic beauty company operating primarily in the E-commerce space; Our company is inspired by healthy living and we create products that are enhanced with nutrition derived from natural ingredients; Our philosophy is that nutrition is as equally essential for your skin as it is for your body; We are a global team operating in the UK and North America and are passionate about creating colourful, fun and cruelty-free cosmetics;

This role is career defining; allowing the right candidate to make their mark, learn while doing and work to propel THE BEAUTY CROP into a trail-blazing, aspirational global beauty brand;

Reporting to our Head of Brand, you’ll manage our influencer/creator campaign activation for the USA, which should result in greater brand equity and reach, followers, engagement, traffic & sales for The Beauty Crop. You should be able to report on the effectiveness of your activity both commercially but also emotionally in terms of the ‘authenticity’, demonstrating a balance between the art and science which unlocks significant traction in this earned media channel.

About the role

• Development and execution of earned media strategies and campaigns in the USA;
• Making research of the target audience, closest competitors, experts;
• Finding and pitching the ‘right’ influencers and negotiating the best commercials and service levels between The Beauty Crop and the influencer (i.e. Gifting, Retainer, Commission or Hybrid?), always aiming to generate significant RoI for The Beauty Crop;
• Running influencer campaigns, working on content including the development of ideas, writing & creating it;
• Maintaining influencer relations and ensure The Beauty Crop are regarded as a market leading Brand in the Influencer community, facilitate product seeding, onboarding and training;;
• Monitoring results from influencer campaigns;
• Knowing and sticking to the legalities involved in influencer campaigns in the USA, by state;
• Planning influencer events and trips;
• Performance of a comparative analysis of the achievements and ROI (including competitors);
• Looking for new approaches of how to improve campaigns;
• When ready, hire, lead and coach a leading-edge team to help execute against goals;
• Provide expertise on current Influencer / Creator economy / industry best practice;
• Positively impact and influence internal stakeholders and external partners;
• Effectively communicate and collaborate with Product, Brand, Marketing, Trading, Operations, Tech, Insight and Finance teams;
• Uphold The Beauty Crop’s brand vision and standards as well as The Beauty Crop’s company Objectives, Strategy & Tactics;
• Think like a customer, all the time, every day.

Success in 6 months:

• THE BEAUTY CROP is on track to deliver annual USA D2C revenues of $2.5m (FY ‘23) with $160k EBITDA;
• Get at least 1 product Tiktok viral (the way we have seen this happen in the UK)
• EARNED MEDIA - Build a plan / proposal how 3rd party social proof (PR / Influencer / Creator) could help The Beauty Crop scale further in the USA

Success in 24 months:

• THE BEAUTY CROP is track to deliver $3.57m annual USA D2C revenues with $160kEBITDA;
• The Beauty Crop continues to be a ‘pull’ brand in the USA where it acquires and retains customers at materially lower cost than peer group beauty / cosmetics brands;
• The Beauty Crop is trading / scaling fast outside the UK; your function is delivering the relevant / localised content needed across all our consumer touch points.

About you

• 3+ years of work experience in Influencer marketing, ideally in Luxury / Aspirational Fashion & Apparel or Beauty, or a Social Media / Influencer Agency with Beauty / Aspirational clients;
• Experience with building and retaining ‘amazing’ influencers;
• A structured way of working; competencies in planning and organisation & excellent attention to detail;
• Strong knowledge of blogging, vlogging and social networks;
• An eye for quality content & storytelling;
• A strong personality who is able to work autonomously and within team;

We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.