Affiliate & Influencer Marketing Manager

We are an entrepreneurial, colorful, lifestyle brand looking for an Affiliate & Influencer Marketing Manager. While we are based in Austin & Los Angeles (and would prefer someone local to either location for a hybrid role), we’re open to fully remote candidates. We have a very strong e-commerce channel, a growing wholesale business and 3 retail stores. If you are passionate about growing brands, marketing, and have a knowledge of affiliate and Influencer Marketing, we would love to connect.

Job Description:

The Affiliate & Influencer Marketing Manager will be responsible for developing and executing marketing programs to increase brand awareness of the company – focusing specifically on affiliate/Influencer Marketing and coupon cashback. Reporting to the Head of Marketing, this position will require a digitally savvy, marketing mind to develop and execute cross-channel marketing strategies from beginning to end and continue to drive brand awareness and hit revenue goals. This is a fantastic role for someone looking for an opportunity to be the true channel owner, making decisions, owning the entire affiliate strategy, and hitting key KPIs related to driving that area of the business.

Responsibilities/Duties:

• Lead the daily management of the brand’s affiliate and influencer program including affiliate network operations (currently ShareASale; open to moving to new platform), commission structures, coupon/cashback strategy, influencer relationship management, and integration in larger marketing campaigns to support product launches.
• Analyze, report, and track performance data, generating meaningful insights that help guide overarching strategy.
• Create content for affiliate marketing campaigns, always keeping a finger on the pulse of trending social moments, as well as working cross-functionally with SEO + content teams.
• Innovate, iterate, and ideate on new innovative programs, strategies, and ideas to stay ahead of the competition.
• Partner with the larger marketing team on end-to-end execution of campaigns, including but not limited to campaign creation, writing creative, and managing assets and deliverables.
• Directly communicate and negotiate with affiliate partners on campaign strategies for e-comm and wholesale including contract terms, commission rates, TM+ advertising, and more.
• Develop and ensure execution of agreements, monitor publisher compliance and content creation/deliverable fulfillment.
• Manage media subsidies with affiliate partners including advertising budget allocation, promotional schedules, ad creatives and content ideation.
• Track campaign performance against key performance indicators, including but not limited to revenue, traffic, order conversions, impressions, clicks, CTR and make recommendations to increase revenue and customer acquisition.

Position Requirements & Skills :

The ideal candidate will have:

• Bachelor’s degree in marketing, communications, or related field.
• 3 years’ experience in marketing with 2+ years of affiliate management and must be passionate about driving growth with exceptional attention to detail, follow-through, and execution.
• In-depth knowledge of leading affiliate networks including ShareASale, Rakuten, CJ, Impact or similar // as well as sub-affiliate networks such as LikeToKnow.It (formerly RewardStyle), ShopStyle, SkimLinks and more.
• Understanding of affiliate tracking methods, attribution modeling, and the technical integration of affiliate platforms
• Strong negotiation skills (with examples of past partnership/deals brokered)
• Creativity in identifying and executing new innovative strategies or promotional ideas
• Familiarity with the technology and tools required to manage and track affiliate and influencer programs effectively, such as Google Analytics affiliate tracking software and customer relationship management systems.
• Knowledge of the overall affiliate and coupon/cashback landscape and major affiliate players.
• Strong content creation skills including but not limited to TikTok, IG Reels, and other social channels.
• Experience with outreach, campaign development/management, partnerships agreements, contract development, and negotiations.
• Skill in using customer data to inform affiliate strategies, tailoring programs to different customer segments.
• Strong team management, communication, and public speaking skills.
• Ability to adapt and thrive in a fast-growing and changing environment.
• Display a positive attitude and a willingness to learn.