Assistant Marketing Manager, Social & Influence

$80,000

SUMMARY
The Assistant Marketing Manager, Social and Influence will be responsible for growing Hustler Hollywood’s online social
presence across multiple platforms, building strong retail store awareness, and leading branded
communications for influencer and digital campaigns. Other areas of focus include reporting social media
performances, and engaging with digital communities (i.e., liking, commenting, responding to inquiries).
Will work closely with and report to the Sr. Marketing Director to create engaging campaigns and content
aimed at keeping social media channels cutting edge, fresh and very brand focused.

This role will also be responsible for leading influencer outreach, growing the company PR list by segment
(i.e., influencers - mainstream, lifestyle, performers, music, adult entertainment, tiktok, UGC, etc.),
diversifying the brand representation, and attracting new audiences, within company budget.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Social Media:
 Develop a comprehensive social media strategy aligned with the company's monthly and annual
goals and new and emerging target audiences, for product education, campaigns and launches
 Strategize unique and specific content across all social media platforms including Instagram,
TikTok, Snapchat, Pinterest, YouTube, Facebook, Twitch, and Discord
 Maintain campaign calendars for all branded social channels, reporting/analytics, and
coordinating the content creation
 Schedule social media posts across all platforms
 Work with Marketing and Digital teams to assist in developing campaigns and helping to produce
content that’s in-tune with our audiences’ needs based on analytical findings and overall
engagement
 Visit store locations frequently to determine the most appropriate marketing initiatives based on
demographics to drive sales and traffic
 Create supplementary/ secondary content using in house resources, and covering additional
activities (i.e., store events, photoshoots, openings, and more)
 Assist the in-house content creator and videographer with coordination and execution of content
creation, photo shoots, video, and other media
 Identify opportunities to improve marketing effectiveness through better audience segmentation,
marketing techniques, and processes
 Partner with Digital Marketing team on paid ads and boosted posts across all platforms
 Planning, implementing, monitoring the company social media strategy to increase brand
awareness, improve marketing efforts, and increase sales
 Monitor site metrics, and oversee community outreach (i.e. consistently engaging and responding
to reader comments from all social platforms)
 Define social media KPIs and measure the success of every social media campaign
 Work within specified advertising/marketing budgets and consistently reevaluate to determine
additional savings opportunities

Influencer Outreach:
 Lead influencer outreach to diversify brand representation across multiple segments,
geographic store locations, demographics and overall reach
 Maintain the Hustler Hollywood Retail Influencer list with up-to-date contact information (i.e.,
social handles, categories of content, addresses, phone numbers, promo codes, and more)
 Search for new talent/ following up with existing brand ambassadors, coordinating takeovers,
and other projects as needed
 Celebrating birthdays, weddings and special announcements of influencers that actively engage
with the brand and show interest
 Identify opportunities to influence positive public perception of Hustler Hollywood through
audience engagement and identify the right influencers for partnership
 Work within specified advertising/marketing budgets and consistently reevaluate to determine
additional savings opportunities
 Other duties as assigned

QUALIFICATIONS
 Passionate in all aspects of social media – responsible for sourcing, vetting and pitching
influencers for campaign initiatives that maximizes ROI and Brand KPI’s
 Deep knowledge of all major social platforms (Facebook, Instagram, Pinterest, TikTok, Snapchat,
Twitter, YouTube, Discord and more)
 Experience with Influencer relationship management
 Possess video and graphic editing skills
 Ability to deliver creative content (text, image, and video)
 Ability to grasp future trends in digital technologies and act proactively
 Excellent organizational skills, attention to detail, ability to multi-task, ability to manage deadlines
and prioritize multiple projects at different points in their lifecycles
 Proficient in planning and organizing – forward-thinking to establish an efficient and appropriate
course of action in a fast-paced environment
 Ability to be flexible with change and help manage change
 Must be ambitious, driven to succeed and possess a passion for the business
 Ability to work under tight deadlines and take direction well
 Ability to work well both independently as well as an integral member of a tight-knit team

WORK ENVIRONMENT
 Professional office environment
o While our offices are a strictly professional environment, due to the nature of our
business involving adult content, certain roles may be exposed to adult content while
performing their job functions.
 Job requires ability to sit at a desk for extended periods of time
 Job requires ability to lift and carry items up to 20lbs

All job requirements in the job description provided indicate the minimum level of knowledge, skills,
and/or abilities deemed necessary to perform the job competently. Job descriptions are an overview of
the duties, responsibilities, and requirements of the position. Employees may be required to perform
other job-related assignments as requested.