Manager, Influencer And Advocacy

Away is a global lifestyle brand with a mission to transform travel through products and content that inspire people to get away more. In support of our mission, we are seeking a Manager, Influencer & Advocacy to join our Marketing team. This role reports into the Director of Social and Community as a part of the Brand Marketing team. 

Want to help us transform the travel experience? The ideal candidate will cultivate and nurture a diverse influencer community of tastemakers, culture-drivers, and creators who are passionate about travel. You’ll drive the strategy and vision for influencer marketing with the Director of Social and Community, owning the planning, programming, and execution. This role will also bridge organic and paid social, building a cohesive owned and earned approach designed to grow our cultural awareness, engage consumers, and impact sales. You possess an in-depth understanding of the influencer landscape and have a POV on what strong social- and influencer-first content embodies.

We believe in being intentional about our approach to modern work. Our hybrid model drives our commitment to fostering an environment that empowers, enables and supports our workforce to do their best work with in-person moments that matter. The Manager of Influencer and Advocacy role will be based in our New York City office with in-office attendance required twice weekly.

As a company that values diversity, equity, and inclusion, Away seeks individuals of all backgrounds and experiences to apply for this opportunity. We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is too. Through initiatives like our Employee Resource Groups, anti-racism training, and bias prevention initiatives, we’re building the cultural foundation that gives people the emotional and physical space to bring their authentic selves to work.

• Build and maintain meaningful relationships across our community of influencers — grow the Away community by sourcing, evaluating, developing, and retaining advocates

• Identify up and coming talent with a finger on the pulse of pop culture, travel, and the social landscape 

• Champion diversity of talent throughout our influencer network

• Accelerate brand and audience growth through influencer-first social and digital campaigns 

• Architect an organic and paid influencer marketing strategy — inclusive of tentpole brand moments, always-on evergreen content, product launches, and retail/IRL/experiential activations 

• Create influencer guidelines, toolkits, and briefs in partnership with brand, social, and creative to support on-brand content development

• Develop an internal advocacy program in partnership with the Director of Social and Community, and Director of Internal Comms

• Partner with organic social, growth, partnerships, retail, PR, and brand teams to ideate and manage content distribution that ladders up to our marketing objectives 

• Support PR on VIP and celebrity programming as well as identifying emerging talent, and building those relationships on behalf of the brand 

• Stay at the forefront of cultural, competitive, and industry trends

• Define and manage influencer marketing KPIs — ensure we are meeting them and adjusting as needed. Push the rigor around understanding the impact that advocacy marketing can have within both organic and paid

• Minimum 4 years of direct experience helping to build, operate, and scale an influencer marketing function 

• Experience in social media marketing, community management, and/or communications required 

• Demonstrated knowledge of emerging and diverse talent, trends, and a pulse on what’s relevant in culture today 

• A deep understanding of social platforms, the broader digital landscape, and the unique strategies, audiences, and nuances across each

• Experience with community analytics, data management, and tracking tools 

• Working understanding of affiliate marketing and how it works hand-in-hand with influencer marketing

• Your written and oral communication skills are on point. You are persuasive, a strong-yet-diplomatic negotiator, and are comfortable communicating on behalf of an established brand 

• Highly collaborative — you love to work as a team to solve problems, but can thrive when faced with an individual task 

• Possess an elevated taste level and strong aesthetic judgment; you can convey and execute a vision while maintaining and elevating brand standards 

• You define your path — strategic thinking and problem solving is where you thrive, and you’re not afraid to build from the ground up with no playbook 

• A change agent — in a rapidly evolving landscape, you’re excited to grow and fail fast. You learn from what’s worked, and have a POV on what needs to be done differently in the future

• Proven track record of negotiating contracts and deals with micro influencers to VIPs, with the assistance of an agency or supportive legal team 

• Team player with a “no task is too small” attitude

• Enjoys working in a fast-paced and ever-changing environment

• Passionate about transforming travel (but that’s a given!)

Our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards program that also includes benefits, bonus, equity and various social and professional investment opportunities at Away. Pay decisions are based on a number of factors, including scope and qualifications for the role, experience level, skillset, and balancing internal equity relative to other Away employees. We expect the majority of the candidates who are offered roles at Away to fall healthily within the range based on these factors.

• Salary Range: $105,000.00-$110,000.00 annually

• This role is eligible to participate in Away’s Annual Company Performance Bonus Plan, the terms of which are determined on an annual basis at the discretion of the company

• Equity Grant: commensurate with level determined at the discretion of the company

• Benefits Overview:

  • Medical, Dental and Vision insurance

  • Life and AD&D insurance

  • 401(k) with a company match

  • Flexible spending, health savings and commuter benefits

  • Paid Time Off (vacation, personal well being, volunteer, paid holidays, floating holidays, bereavement and jury duty)

  • Paid Parental Leave, Short & Long-term disability

  • Product stipends and recognition awards

Away is a global lifestyle brand with a mission to transform travel through products and content that inspire people to get away more. The company launched in 2016 with one perfectly designed carry-on and has since expanded to offer an array of luggage and travel essentials built for the modern traveler. Headquartered in New York City, with teams in London and Toronto, Away currently ships products to three countries around the world. Away has been named one of Fast Company’s “World’s Most Innovative Companies”, has been recognized on TIME’s list of “Best Inventions”, and Inc's Best Led Companies. To learn more, visit awaytravel.com.

• We travel. We encourage you to take time to recharge outside of the office. You’ll have generous PTO to explore new places and access to Away products to ensure your travels are seamless. 

• We’re not just employees. We’re people. We deeply value the talent our team brings to the table, and believe that fair and equitable total rewards packages are part of our commitment to everyone who works here. We offer insurance coverage (health, vision, and dental), tax savings plans for retirement, dependent care, commuter benefits, generous and inclusive parental leave, and a stocked kitchen.

• We’ll invest in your career. Our company’s growing quickly, and we’ll give you the opportunity to do the same. You’ll have access to a number of professional development opportunities, as well as access to one-on-one professional coaching services, so we can support you as the company's needs evolve.

• We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is, too. Through people-focused initiatives like our Employee Resource Groups, monthly cultural programming, our hybrid approach to ways of working, and our newly designed HQ that centers intentionality & collaboration, we're building the cultural foundation that gives people the emotional and physical space to bring their best selves to work.

• And so much more…! You can bring your dog to work. We organize ways to give back to our local communities.

EEOC Statement: 

Away is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability. 

Away is committed to providing reasonable accommodations for individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at talent@awaytravel.com.