Job Description
- Drive organic traffic through SEO content planning and production as well as relationship/link building.
- Monitor online orders and closely track their Signifyd status to expedite the processing timeline.
- Ensure data accuracy by verifying existing customer card information within our CRM, create customer cards for new clients, and efficiently generate sales orders (SOs)
- Optimize all content for SEO to increase SERP rankings, keywords ranking, inbound links, and internal linking.
- Plan and execute email marketing campaigns to nurture leads and convert them into customers.
- Ensure the company’s website is compliant with best practices in SEO.
- Take a proactive role in maintaining website functionality and optimizing user experience.
- Manage and execute SEO strategies/initiatives for traditional search, mobile, video, and image search. Develop internal linking strategies to increase PageRank distribution
- Conduct keyword, user, and competitive research to identify growth opportunities
- Work with internal data team to develop and publish SEO-focused reporting and analysis
- Monitor SEO trends and stay current with latest SEO technologies
- Create content strategy including content mapping; create editorial calendar. Develop call to actions (CTA) for email blasts and SMS.
- Write, edit, and publish content based on agreed upon editorial calendar.
- Monitor and analyze key performance indicators (KPIs) using tools like Google Analytics to track the success of digital marketing campaigns.
- Analyze competitors and potential partners to identify opportunities for outreach/link building.
- 3+ years of Shopify ecommerce experience
- 3+ years of SEO content development/optimization experience
- 3+ years of in-house experience with technical SEO driving projects from idea to implementation
- Experience with Klaviyo or Equivalent
- Superior writing and research skills
- Bachelor’s degree in Marketing, Communications, English or a related field
- Deep knowledge of relevant tools (e.g. Conductor, SEMrush, Screaming Frog, MOZ, etc.) and web analytics tools (e.g. Google Analytics, Web Trends, etc.)
- Technical knowledge of website architecture (experience with HTML, Markup, CSS, JavaScript, XML) is a plus
- Excellent analytical and project management skills
- Results and ROI driven
- Eligible for medical, dental, and vision benefits on the 1st of the month after 60 days of employment.
- Eligible for the company’s 401k plan after 90 days of employment.
- Sick hours are earned from date of hire and eligible to use after 90 days of employment.
- 7 paid holidays per year.
- Eligible to earn vacation time after 3 months of employment.