Job description
Partner with Amazon advertising, agencies, and internal stakeholders to develop comprehensive marketing strategies covering paid search, display, programmatic, and social media advertising. Generate, develop, & scale search campaigns & programmatic ad buys across Amazon Sponsored Ads, Amazon DSP, and Google Ads to meet channel business targets.Drive performance and efficiency of Amazon search campaigns and DSP orders, focusing on metrics such as ad spend, sales, ROAS, CPC, CTR, NTB%, and conversion rate. Conduct keyword research to optimize targeting and bid strategies for efficient sales generation.Daily management and auditing of digital advertising accounts to ensure performance continuity and reporting on insights and trends.Monitor and optimize Amazon search and DSP campaign performance using historic data and insights to maximize ROI, grow brand awareness, and drive sustainable growth.Create and execute strategic media plans for major Amazon events like Prime Day. Demonstrate expertise in Amazon advertising platforms and hands-on experience with Sponsored Ads, Amazon DSP, and Google Ads. Possess deep knowledge of Amazon search campaign and DSP order structure, optimization techniques, and best practices.Understand the consumer journey and marketing/sales funnel dynamics.Manage complex catalogs and large media budgets efficiently while meeting monthly targets. Collaborate with internal stakeholders to ensure timely delivery and implementation of display content based on promotional calendar and seasonal needs.Work with Amazon advertising to analyze campaign data, audit/optimize search & DSP, build and test new ad types, and provide actionable insights & recommendations to key stakeholders. Provide finance and customer support with monthly billing and reporting as required.
Address
Form of work
Culver City, CA
