Content Marketing And Social Media Coordinator (Focus On Instagram)

Job Title: Content Marketing and Social Media Coordinator (Focus on Instagram)

Location: Onsite in our Atlanta office in the heart of Buckhead

About Us:

SwissWatchExpo is the leading online and offline retailer of authentic, pre-owned luxury watches. We proudly offer a curated selection of watches from top brands such as Rolex, Cartier, Omega, Breitling, Patek Phillipe and more. Our goal is connecting people with the finest luxury timepieces on the planet, and we empower our team members to meet that goal. SwissWatchExpo brings together a world class team, technology, and decades of expertise to deliver an unmatched consumer experience, delivered however the customer wants to engage. This is a great opportunity to become a part of our expanding team during this exciting phase of growth.

The Role:

We're on the hunt for a dynamic Content Marketing and Social Media Coordinator with a flair for creating captivating Instagram content that sells. This role is ideal for someone who lives and breathes Instagram, understands the power of a DM, and is passionate about leveraging Social Media to drive sales. You will be the creative force behind our daily content, crafting several posts / reels / stories per day that captivate our audience ultimately drive sales through direct messages from content. Success in Instagram will allow the role to expand to additional channels like Tik Tok and Youtube.

Key Responsibilities:

• The Key Goal will be to manage/create content that generates Leads for the Sales team to convert upon, and this will be ultimate measure of success.
• Content Creation: Produce 2-3 Instagram posts per day, 3-5 stories per day, and 3-7 reels per week - including a mix of video and still content, to highlight our watch collections (in whatever way drives sales). Develop copy and hashtags to accompany content. We will measure the performance by engagement and sales.
• Video Editing: Collaborate with our photography team for raw visuals, then weave your magic to edit and tailor them for maximum impact on Instagram. We have the best assortment of watches in the US – all of which can be featured.
• Market Research: Keep a close eye on competitors like Avi & Co, Bob's Watches, The Watchbox, Luxury Bazaar and influencers like watch.eric, to gain insights and inspiration for content experimentation.
• Collaboration: Work alongside a dedicated sales team member who will manage responses to DMs and convert leads into sales, ensuring a seamless bridge between content creation and sales execution.
• Performance Analysis: Obsessively analyze content performance, embracing a test-and-learn approach to refine and evolve our Instagram strategy for peak engagement and sales conversion.
• At first we will focus on Instagram and if we are developing traction there expand focus to cover other potential channels like Tik Tok and Youtube.

What We’re Looking For:

• Results-driven mindset, with a passion for utilizing Social Media analytics to drive content strategy and sales performance.
• Proven experience in content creation for Social Media, with a portfolio that showcases your ability to engage and sell through Instagram.
• Skilled in video editing, with a knack for crafting compelling visual stories tailored to the Instagram platform.
• Creativity, with a willingness to experiment and innovate in content creation.
• Excellent collaboration and communication skills, able to work closely with both creative teams and sales personnel to achieve shared goals.
• A genuine passion for the luxury watch market and selling through Social Media.

Why Join Us?

SwissWatchExpo offers a unique opportunity to be at the forefront of digital marketing within the luxury watch industry, in a role that blends creativity with direct sales impact. We provide a collaborative environment where your ideas can shine, and your efforts directly contribute to our growth and success. Join us, and let's set the pace together in the ever-evolving digital landscape.

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per hour

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Application Question(s):

• Do you have experience tracking direct revenue numbers generated from Social Media?
• Due to security reasons, this position is 5 days a week in the Buckhead office. No work from home option will be available now or in the future. Is this acceptable?
• Please expand on your experience using Social Media analytics to drive content and revenues.
• Please provide a link to your portfolio

Ability to Relocate:

• Atlanta, GA: Relocate before starting work (Required)

Work Location: In person