AddressJob Summary
Remote-US
As a Content Strategist you will play a pivotal role in shaping the US Markets for Foundever ™thought leadership and content strategy, with a primary focus on creating high-impact, long-form content such as white papers, ebooks, and guides. You will be responsible for leading the creation of compelling content that resonates with our target audience and drives measurable results for the organization.
You must be a strategic thinker who excels at collaborating across teams to develop content that supports a full-funnel approach, from enhancing brand awareness to driving demand and lead generation within our Account-Based Marketing (ABM) initiatives.
This role will align content with overarching marketing and business objectives and report directly to the Director of Demand Generation on the U.S. Market Marketing team.
About Foundever ™
Foundever™ is a global leader in the customer experience (CX) industry. With 170,000 associates across the globe, we’re the team behind the best experiences for +750 of the world’s leading and digital-first brands. Our innovative CX solutions, technology and expertise are designed to support operational needs for our clients and deliver a seamless experience to customers in the moments that matter.
Supporting +9 million customer conversations every day in +60 languages across 45 countries, Foundever combines global strength and scale with the agile, entrepreneurial approach of our founder-led culture, enabling companies of all sizes and industries to transform their CX.
- Winner of Comparably’s Award for Best Global Culture in 2022 and 2021
- Gold Stevie Award Winner for Great Employers
- We foster an exciting culture of creativity, connection, and commitment.
Read more about our culture: Foundever™ Stories.
Responsibilities
- Partner closely with the Campaign Manager and Demand Generation team to develop content strategies that align with marketing goals and sales targets, ensuring content effectively supports demand and lead generation efforts.
- Lead the creation of high-impact, long-form content such as white papers, ebooks, guides, etc. while also supporting the production of shorter-form content like blogs and articles to maintain engagement.
- Collaborate with Designers to ensure visually compelling content that adheres to Foundever's brand guidelines and captivates target audiences.
- Coordinate with Copywriters to ensure messaging and positioning consistency in promotional and advertising copy across various channels and formats.
- Engage with Subject Matter Experts (SMEs) from Sales, Account Management, Operations, and Solutions to integrate detailed, accurate, and relevant industry and product insights into content, enhancing its value and relevance.
- Collaborate with the Global Marketing content team to effectively adapt and localize global marketing materials for the U.S. market, ensuring regional relevance and impact.
- Meet with Analyst Relations and Product Marketing teams to integrate broader industry insights and comprehensive product information into content, enhancing its depth and appeal to target audiences.
- Work with Marketing Operations to monitor content performance across channels, leveraging analytics to gauge campaign results and ROI, and utilize insights provided by the Campaign Manager to refine and optimize content strategies.
Qualifications
- Bachelor’s degree in Marketing, Communications, English, or a related field, providing a strong foundation in content creation and strategy.
- 5-7 years of professional experience in content strategy, with a demonstrated track record of developing successful content-driven marketing strategies; experience in industries such as BPO, CX or Technology is a plus.
- Exceptional writing skills and demonstrated ability to lead content creation aimed at driving thought leadership and achieving business results.
- Strong understanding of Account-Based Marketing (ABM) and its effective application in content strategy to engage and convert targeted accounts.
- Excellent communication and interpersonal skills, essential for collaborating effectively with cross-functional teams and aligning content initiatives with broader marketing and business goals.
- Familiarity with the latest content strategy tools and marketing technology, including generative AI, Salesforce, HubSpot, ABM platforms, Salesloft, and similar products, enabling efficient content creation, strategy development, and collaboration across teams.
- High level of proficiency with various software applications, including Microsoft Outlook, Word, Excel, and other applications in the Office Suite.
Our Perks
- Competitive salaries, benefits, 401K contribution matching and paid time off.
- Onsite and remote work at home available (depending on the market).
- Growth opportunities through various development programs.
- Employee discounts.
- Excellent work culture.
Salary Range
The base pay range for this position is up to $120,000.00 per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience.
Pre-employment Requirements
Offers of employment are conditional and require that you complete and pass a criminal background check that reviews all criminal activity in every area of residence for the last seven years.
Foundever is committed to selecting, developing, and rewarding the best person for the job based on the requirements of the work to be performed and without regard to race, age, color, religion, sex, creed, national origin, ancestry, citizenship, disability/handicap, marital status, protected veteran status, uniform status, sexual orientation, pregnancy, genetic information, gender identity and expression, or any other basis protected by federal, state or local law. The Company forbids discrimination of all kinds, whether directed at Associates, applicants, vendors, customers, or visitors. This policy applies to all terms and conditions of employment, including recruitment, hiring, promotion, compensation, benefits, training, discipline, and termination.
