Social Media Senior Coordinator

Job Summary

The creative, self-driven Social Media Senior Coordinator will be responsible for managing the various Social Media platforms utilized by the college for brand enhancement. A primary responsibility will involve formulating and executing effective Social Media strategies for CEI, to boost engagement, foster community interaction, and spotlight the valuable educational role CEI plays in the community. The incumbent will coordinate with various CEI divisions and programs to ensure consistent and impactful messaging. Working in close tandem with the CEI divisions, Communications/Marketing Director, and the creative services team, by presenting an opportunity to contribute significantly to CEI’s marketing efforts.

Typical Job Functions

Manage CEI’s Social Media current and future platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)

Work closely with and mentor other CEI employees involved in Social Media as well as act as a liaison to academic Social Media-related programs and degrees

Develop, implement, and oversee college Social Media strategies

Create, post, and share engaging Social Media content regularly

Take photos at CEI events to promote on Social Media platforms

Shoot and edit videos for Social Media purposes

Ensure consistency of design with adherence to CEI brand standards

Stay up to date with current Social Media trends and technologies

Monitor user-generated content for appropriateness

Prevent copyright and licensing infringements within Social Media pages and abide by platform rules and CEI policies

Stay up to date with the latest Social Media best practices and technologies

Track and report Social Media effectiveness using data metrics and analytics

Work with copywriters and designers to ensure content is informative and appealing

Communicate with industry professionals and influencers via Social Media to create a strong network

Provide constructive feedback

Other duties assigned

Minimum Qualifications

Bachelor's degree in marketing, communications, or related field, or an equivalent combination of education and 3 years of experience

Minimum of 1 year of work experience in Social Media marketing

Understands Social Media rules, policies, and engagement techniques

Strong/demonstrated computer/internet skills

Photography, videography, and video editing skills

Graphic design skills and Adobe Suite training

Excellent/demonstrated verbal and written communication skills and an ability to work independently

Copywriting experience

Incumbent must reside in the State of Idaho

Additional Desired Qualifications

Hootsuite Social Media platform experience

Proven task prioritization and time management skills

Demonstrated strong organizational skills and the ability to handle multiple projects simultaneously

Team player

Proven task prioritization and time management skills

Bilingual (Spanish)

______________________________________________________________________________________________________
Physical Demands and Work Environment
Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions.
Onsight work is essential and regular predictable attendance is required.
Background Investigation
Employment at College of Eastern Idaho will be contingent upon the successful completion of a criminal background investigation and may require a credit and/or motor vehicle background investigation depending on the position. Please refer to Policy 225: Background Checks.
AA/EOE/ADA - Hiring is done without regard to race, color, religion, national origin, sex, age or disability. In addition, preference may be given to veterans who qualify under state and federal laws and regulations