Benefits/Pay
- 40K-60K DOE
- Medical, Dental, Vision, and life insurance
- 401K retirement with employer matching
Essential Functions
- Discuss goals with clients (RS&I and Dealers) to strategize for ad and content creation
- Develop Social Media campaigns that support marketing initiatives
- Develop and maintain a detailed Social Media calendar
- Research top competitors and trends in clients’ industries
- Stay up to date on Social Media trends
- Gather insight into audience and report monthly to clients regarding ad performance and suggestions for improvement
- Build and optimize paid media campaigns in channels like Google, YouTube, META, LinkedIn, etc.
- Produce creative and captivating content across platforms
- Write compelling copy that reflects the destination’s brand voice and appeals to target audiences
- Collaborate across the organization to identify destination experts inside and outside the company to collaborate on social-first brand storytelling opportunities
- Manage, nurture and engage social community by interacting with followers by responding to comments, messages and reviews
- Research emerging social trends to uncover brand opportunities to engage in cultural moments
- Use social listening tools to help improve strategies and measure event and key moments impact
- Leverage reporting and analytics to set goals, KPIs and benchmarks (in collaboration with marketing leadership) and report monthly on performance across all platforms.
- Conduct thorough analysis of trends and targeting opportunities
- Analyze ad campaign performance and make necessary adjustments
- All other duties as assigned by manager
Qualifications
- Proven experience of working as a Social Media specialist in an organization.
- Excellent content creation skills such as writing, designing, and editing.
- In-depth knowledge regarding the functionality of various online marketing channels.
- Strong communication skills to coordinate promotional campaigns.
- Should be a self-starter having a positive attitude towards work.
Job Type: Full-time
Pay: $40,000.00 - $60,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person