Retail Channel Lead, Us Primary Care

ROLE SUMMARY
The US Commercial Division is committed to evolving its go to market model to increase coordination around critical customers and channels, and to optimize activity across the Primary Care portfolio, spanning Vaccines, Antivirals and Diagnostics, Women's Health, Migraine and Internal Medicine. A fundamental area of focus are Retail partnerships, encompassing National Pharmacy Chains (e.g. CVS, Walgreens), Online Pharmacy (e.g. Capsule, Amazon Pharmacy), Mass Market Retailers (e.g. Walmart, Target) and Grocers (e.g. Kroger, Publix), each being a key step in the healthcare journey for millions of patients across America, vertically integrated stakeholders and increasingly, sites of care for a variety of primary healthcare services.
The Retail Channel Lead, US Primary Carewill report to the Head of Customer and Channels and will be responsible for developing, managing, and adapting Retail Strategy and execution planning for the Primary Care portfolio.
Working in close conjunct with Franchise teams, retail contracting and analytic functions, the lead and their team will be responsible for developing and growing Pfizer's Primary Care brands in Retail Channels and establishing closer partnerships with critical retail customers. This position will be accountable to senior levels of Pfizer US Commercial leadership and the Executive Leadership Team to form and maintain rich strategic plans for the Primary Care portfolio in each of Pfizer's major retail accounts, providing a single source of strategic insight and performance measurement for the Primary Care portfolio in the Retail Channel, and to prepare for and support top-to-top account management with senior stakeholders in priority accounts.
ROLE RESPONSIBILITIES
Retail Strategic Planning (Channel)

• Develop and maintain an authoritative view of the Retail landscape, competitive environment, market trends, economic priorities and strategic incentives across chain pharmacy, mass market retailers and grocers where interfacing with Primary Care.
• Establish portfolio priorities and opportunities for the US Commercial Division on an annual basis, in collaboration with Enterprise Strategy and Trade teams and Commercial Leadership input.

Retailer Strategic Planning (Customer)

• Develop and maintain retailer-specific strategic plans for the Primary Care portfolio, aligned with Enterprise Trade, while focusing on the needs and opportunities of PCUS medicines, vaccines and patient journeys.
• Ensure enterprise account plans reflect US Primary Care priorities and brand-specific objectives, and that there is a credible operational path to realize account goals and performance measures.
• Measure impact on a semester basis and facilitate and adapt strategic planning and contracting objectives to reflect.

Retailer Partnerships

• Working with Enterprise Trade, establish senior-level relationships in each priority retailer and develop, facilitate, and enhance top-to-top account management accordingly.
• Support executive alignment, negotiation, contracting and pull-through, such that Pfizer and Retail partners form closer and more mutually effective working ties and ability to execute joint programs where applicable, and meet respective portfolio objectives through normal business.
• In collaboration with the VP, Channel Management in US Market Access and VP, Retail Customer Facing Lead, within Primary Care, directly manage top-to-top executive planning and coordination across all major Retail accounts, aligning the work of Trade Account Directors, Primary Care Franchises, Access, Education and Programmatic Pull-Through and Annual Vaccine Contracting.

Portfolio and Brand Marketing Execution & Partnered Programs

• Oversee management of the Primary Care Retail Portfolio Management Team, currently comprising 6 FTEs, and Retail Partnership Initiatives supporting specific brands and the US Primary Care Portfolio, including implementation of digital health initiatives (e.g. VAXASSIST).
• Ensure the Retail Marketing Team are resourced and able to develop consumer and point-of-care programs and tactics, and customer-facing materials, to support portfolio (unbranded, disease state level) and brand-specific initiatives to be deployed either in specific retailers or across Retail Channels.
• Empower and enable management of front-of-store creative development in conjunction with CMO, and back of store programs appropriately with the Medical organization.

Resource Allocation

• Partner with US Primary Care Franchise teams to develop rigorous retail forecasts, based on evolving marketplace, competitive and contracting insights and determine optimal resource allocation across retailers and brands to reflect customer and portfolio priorities.
• Manage aggregate Retail Marketing and Partnership budgets, delivering on media and spend efficiencies where available and securing best value implementation on behalf of Franchises.
• Ensure marketing activities are held accountable to deliver on or above-target ROI and that disciplined planning processes are conducted at every key stage in the operating plan calendar and approaching major LE windows.

Channel Insights and Performance Reporting

• Establish a single point of focus for US Primary Care on Retail Channel (aggregate) and portfolio and brand (specific) performance.
• Partner with key enabling teams in CMO, Enterprise Trade and Digital to provide routine and user-friendly insights and reporting to Primary Care franchise teams and stakeholders.
• Convene regular data and insight review forums and use structured output to refine strategic and account planning, and forward resource allocation decisions.

BASIC QUALIFICATIONS

• Bachelor's degree and 15+ years of experience, 13+ years with MBA, 10+ years with PhD/PharmD
• Experience in US Healthcare, specific to employer and/or US market access preferred.
• Deep and consistently proven experience in US Retail, ideally encompassing direct tenure at senior levels in either Retail Pharmacy and/or consumer retail chains directly, or within US Pharmaceuticals with direct accountability for the channel and with track record of interfacing with and managing pharmacy accounts.
• Senior-level experience of consumer healthcare management, either directly via portfolio accountabilities or indirectly through consumer healthcare marketing or program responsibilities, covering understanding of consumer goods promotion in-store and associated category management
• Direct contracting experience, ideally extending to include Vaccination contracting, distribution and pull-through and strong working knowledge of pharmacy benefit management, pharmacy services and in-store management.
• Strategic planning, evaluation, and execution experience, including managing across complex internal management matrices and cross-functional teams to align planning and operational accountabilities.
• Innovation mindset coupled with a proven track record of translating conceptual opportunities into concrete implementation and resulting programs, yielding direct improvements for patients.
• Analytical thinker, able to organize, process and act on dynamic information flows, and communicate observed trends and insights to senior leaders to inform decision making and actions.
• Experienced team manager, with pedigree for setting strong cultures of trust and collaboration and reputation for working well with adjacent peer and cross-organizational stakeholders, given the matrixed nature of Pfizer Retail management.

Other Job Details:

• Last Date to Apply for Job: March 26, 2024
• Eligible for employee referral bonus

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The annual base salary for this position ranges from $226,200.00 to $377,000.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 25.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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