Public Relations Specialist

Position Details
Position Information
Job Title
Public Relations Specialist
Department
LEVL - Marketing and Communications
Employment Status
FT Full-Time
Full Time/Part Time
Full Time
Benefits
Yes
Months per Year
12
Job Description
The Public Relations Specialist works as a member of a team of professionals that comprise the Marketing and Communications Office and serves as the Public Relations coordinator within the office's role and scope. The Public Relations Specialist works directly with the Executive Director of Marketing and Communications in the development and implementation of Public Relations, marketing and communications activities conducted by the Marketing and Communications Office of South Plains College. * This is not a remote position. *
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Defining the college's Public Relations goals by developing and implementing strategies to maintain and grow the college's public image.

• Cultivating strong relationships with local, regional, state, and national media outlets and journalists to ensure efficient communication and maximum coverage.

• Manages the College's news service which includes the writing and distribution of news releases and publicity items which publicize college events, activities, official announcements, faculty, student and alumni achievement and other newsworthy items of public interest.

• Responsible for writing, editing, and proofing of the employee newsletter and other internal employee communications activities.

• Research and write features, articles and promotional copy used in producing college publications, brochures, flyers, website, social media, and recruiting literature produced by the Marketing and Communications, as needed.

• Maintains accurate records which document news service and publicity activities for planning and evaluation.

• Working with the marketing and communications team to plan and implement campaigns aimed at increasing brand awareness.

• Performs any other duties which are deemed necessary by the Executive Director of Marketing and Communications and/or President of the College.

Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
Minimum, bachelor's degree in Public Relations, Journalism, Broadcast Journalism, or related field of study.
COMPUTER SKILLS
Experience in applying current computer technology and software applications to essential responsibilities, duties, and tasks. Photography, graphic design skills and knowledge of Adobe Creative Suite are a plus.
LANGUAGE SKILLS
Ability to read and comprehend simple and complex instructions, short correspondence, and memos. Ability to write simple correspondence and reports. Ability to effectively present information in one-to-one and small group situations to students, visitors, faculty, and other employees of the organization.
WRITING AND REPORTING SKILLS
Superb writing skills and knowledge of press release style guides.
MATHEMATICAL SKILLS
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, percentages, and decimals.
REASONING ABILITY
Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations.
INTERPERSONAL SKILLS
Ability to work with a wide variety of people and participate as a team member to accomplish multiple projects and goals. Ability to meet and greet the public in a positive and productive way.
ORGANIZATIONAL SKILLS
Ability to organize tasks and activities essential to performing the specific duties and responsibilities of this job. Ability to organize multiple projects and tasks and meet production deadlines.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle or feel; and talk or hear. The employee frequently is required to reach with hands and arms. The employee is required to stand; walk moderate distances; stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision and peripheral vision.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be handled to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
The operational activities of this work environment are deadline driven.
Posting Detail Information
Posting Number
S4472019-P
Number of Vacancies
1
Desired Start Date
01/02/2024
Position End Date (if temporary)
Open Date
Application Review Date
10/27/2023
Open Until Filled
Yes
Special Instructions Summary
Quick Link for Internal Postings
https://southplainscollege.peopleadmin.com/postings/3461