Performance Marketing Manager

About Nordic Naturals:

At Nordic Naturals, we take pride in crafting foundational nutrients to help people all over the world live healthy lives. Our mission is to give people, pets, and families the highest-quality nutrients possible to be well and support optimal health. This seemingly simple mission of global health relies on a dedicated team of motivated employees who share our passion for nutrition and wellness. Join us and discover how rewarding it can be to make a living while contributing to a truly great cause.

A career with Nordic Naturals is more than just a job. Every day, our employees bring out the best in each other by drawing on individual strengths to achieve company-wide goals. Every person at Nordic Naturals plays a role in our company’s success, and this creates an inspiring atmosphere of trust and collaboration, with ample opportunity for professional growth. We care deeply about what we do, and how we do it.

It’s easy to love what you do when your job is to help others be healthy.

Job Summary:

The Performance Marketing Manager will lead the execution and effectiveness of Nordic Naturals’ paid digital marketing activities with a focus on customer awareness and acquisition. In partnership with our external media agency, the right candidate will translate brand marketing and communication strategies into digital media plans and investments via Search & Programmatic. This role will drive the cross-functional priorities and activities, working hand in hand with the Campaign, Sales and Creative teams. The ideal person is agile, proactive, has an ownership mindset, and will bring new thinking and ideas to improve media performance. 75% of time will be focused on Amazon Marketplaces Media and 25% of the time will be focused on DTC Search Media.

Location Statement:

This is a remote position for those who live outside of 40 miles from Nordic Naturals headquarters in Watsonville, CA. Our culture is very important to us and for team members who live inside of the 40 mile radius we expect them to be onsite 3 days a week to help support our collaborative community.

Reasonable Accommodations Statement:

To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.

Key Responsibilities:

• Main point of contact for digital media agency; allocate budgets, manage spend and recommend modifications to ad strategy and spend as needed.

• Develop strategy and provide paid media recommendations across Google and Amazon (programmatic, search, display, online video etc.)

• Dig into campaign data, extract insights and transform them into actionable recommendations that will drive channel optimization and accelerate performance.

• Understand new and relevant KPI metric requirements for performance management and optimization purposes.

• Drive brand and product campaigns from planning to execution; write creative briefs, manage content development & implementation.

• Share out reporting on media and Amazon sales performance. Ensure accurate data across media partners and internal sources.

• Collaborate with DTC and Amazon counterparts on a regular basis to ensure initiatives are executed upon

• Manage one direct report, responsible for ASIN catalog and brand content on Amazon

Position Qualifications:

• Google Suite proficiency

• Expert with media performance metrics and reporting (TACOS, ROAS, CPC, ROI etc)

• Hands on experience with GA4, Amazon Seller/Vendor Central, Clearcut or Stackline and DOMO or similar

• Experience with media budget management

• Familiarity with project management tools (Monday.com, Smartsheet etc)

• Well versed in and able to stay on top of current on evolving media trends and technology

• Minimum of 3 years of digital media experience including 1 year of Amazon experience

• Bachelor's degree in Marketing or related field

Key Contributions in First Year:

• Drive efficiency in media spend across Google & Bing Search and Amazon Search/DSP

• Grow Amazon sales by driving performance via paid media

• Expand DTC media to drive more traffic to Nordic.com

• Implement strategy to update brand assets across Amazon

Pay, Benefits & Perks:

The estimated annual pay for this role is $95,000 to $110,000. This pay is an estimate and the exact compensation may vary depending on an applicant's location, skills, prior experience, professional qualifications, and other relevant factors. Additional compensation may also include incentive compensation (i.e. bonus or commission) if applicable.

At Nordic Naturals, ‘step one’ toward achieving our goal of a healthy world is taking care of our family of employees. We offer a comprehensive and attractive benefits program to employees and eligible family members. Our benefits & perks include the following:

• Multiple Health Plan Options

• Dental & Vision

• Dedicated Mental Health & Wellness Plan

• Access to Multiple EAP Plans

• Employer Paid Life Insurance

• PTO

• Paid Holidays (9 holidays per year)

• Paid Sabbatical (3 weeks of paid sabbatical after every 5 years of employment)

• 401(k) Retirement Plan (employer matches dollar for dollar up to 3%)

• Free Monthly Supplements

• Product Discount Program

• Wellness Coach

Nordic Naturals is an equal opportunity employer. A pre-employment drug screening and background check are conditions of employment.

At Nordic Naturals, we’re committed to delivering the world’s safest, most effective nutrients essential to health. Our award-winning omega-3 fish oil and other foundational nutrients are research supported, expertly formulated, rigorously tested, proven effective and, best of all, great tasting. With products for the whole family, we deliver the nutrients essential for healthy living.

Nordic Naturals has been revolutionizing omega-3s since 1995, pioneering a new definition of fish oil as it relates to purity, freshness, taste, and dosage. Headquartered in Watsonville, CA, the company has expanded beyond solely omega-3s and offers complementary, foundational nutrients essential to health. Our portfolio, which is distributed to over 35 countries, includes more than 200 products in a variety of flavors and formulations for adults, kids, athletes, and pets. Family owned; Nordic Naturals works passionately to see generations of healthier, happier people around the world.

Nordic Naturals offers a great work environment, support for a healthy lifestyle, and an opportunity to be part of a company that’s making a positive difference. We are committed to the shared goal of promoting health and wellness by delivering the world’s safest, most effective omega oils. We see a growing worldwide market and need a great team of people to enable our company to continue to fulfill its mission.