Performance Marketing Manager

About Impact Theory 

Impact Theory is a mission-driven modern media company designed to create positive change in people’s lives through the creation of entertaining and empowering content. Designed as an integrated studio, Impact Theory develops and produces video games, webcomics, film & TV, as well as world-class YouTube and podcast content that has garnered half a billion+ views on YouTube alone. Regardless of type, Impact Theory’s content underscores the company's mission to ensure the global spread of a growth mindset through ideas and entertainment.

About the Role

As the Performance Marketing Manager, reporting to the Head of Growth at Impact Theory University, you'll be at the forefront of driving our mission to transform lives through self-improvement courses, coaching, and community engagement. Each day, you'll leverage your expertise to push campaigns towards profitability by meticulously optimizing every aspect of the marketing funnel—from captivating ads to compelling funnels and irresistible offers. Your role is pivotal in utilizing a data-driven approach to test, refine, and scale our marketing efforts, ensuring that every campaign not only resonates with our audience but also maximizes ROI. In this dynamic environment, your ability to analyze performance, adapt strategies, and innovate continuously will fuel our growth and enhance our impact on individuals worldwide, empowering them to achieve their full potential.

Your Responsibilities

• Own Conversion Rate Optimization(CRO) efforts (A/B or Split Testing)
• Run high-impact tests that move the needle or provide learnings 
• Develop Customer/Prospect avatars for target audiences 
• Develop/Improve offers through methodical testing 
• Execute and manage the paid media marketing.
• Monitor performance and provide recommendations.
• Define/test audiences, offers, and messaging 
• Develop creative paid media campaigns aligned with strategy.
• Develop and execute a data-driven creative testing pipeline 
• Track the performance of marketing campaigns, offers, ads, etc 
• Own Data/Reporting 
• Paid media conversion/event tracking 
• Hubspot CRM/CMS data 
• Analytics/Reporting Dashboards 
• Additional duties and responsibilities as assigned.